7 Landing Page Mistakes to Fix Now

They say if you build it, they will come. But it doesn’t always go as smoothly as that.

Landing pages are great conversion tools, but what happens when you build one and no one comes?

If you have an underperforming landing page, take heed. Because as this handy infographic from Quicksprout shows, you could easily improve it by reviewing it for flaws such as:

• No one specific call to action — landing pages with multiple offers get 266% fewer leads than single offer pages.
• Too much text — you only have 5 seconds to capture the attention of the consumer, so get straight to the point.
• Too much information required — keep forms as simple and basic as possible so consumers are more inclined to fill them out.

When something isn’t working, sometimes marketers are tempted to drop it and move on to the next campaign. But there’s a great value to be found in tweaking and retweaking a landing page until you get it just right. Which is another good tip to be gleaned from the infographic — always test different versions of the landing page against one another to maximize success.

Companies with 40+ landing pages get 12 times more leads than those with 5 or less.

Read on for more. And remember, if you build a landing page, keep rebuilding until it’s perfect.