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Video marketing in 2018 {Infographic}

Maybe you’re a digital marketer in the throes of all things video already, or maybe you just have a social media profile that you check once a month (unlikely, we’re all addicted). Either way you’re bound to know that video is a force to be reckoned with. Videos are a great way for organizations to tell their story and connect with their target audience. Statistics show that video content increases engagement and conversion rates. And brands are noticing.

Just like social media quickly became something no business could afford to ignore, using video is now something all brands need to utilize. In the past year we’ve seen how features like Instagram Stories, Facebook Live, and now IGTV have exploded. Video marketing is very clearly a crucial way to effectively communicate your businesses’ value.

Convinced about the effectiveness of video marketing in the digital landscape? Great, now you need to keep up with the latest trends. This great infographic from Offeo delineates certain video marketing trends to keep an eye out on and potentially invest marketing dollars in. Familiarize yourself with how people are consuming video and think about how your business can use the medium so you can utilize it to its fullest potential!

A few noteworthy points:

  • You don’t necessarily need any audio. 85% of videos are watched with no sound so rather than spending time mastering audio focus on making compelling messaging with a bit of text and good editing.
  • We live in a mobile-centric and video-first world! Video content should be created with both in mind. Most videos are share in square or portrait mode. And last year videos on social generated 12000% more shares than text and images combined. Video should take center stage, now.
  • Dipping your toes into the world of video? Try short form video to get started – they’re cheaper and faster to create. Short form videos help grow audiences, compared to long form video, which are great for developing that emotional attachment.
  • Already doing a lot of email marketing but want higher open rates and click-through rates? Try including video in your next email. Currently, only Apple Mail supports HTML5 that lets businesses add video but there’s a workaround! You can place a play button over a static image and link that to your video content.

Keep reading for more great insights in to current video marketing trends.


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