There’s nothing better than having all of this great data, right? Well one thing: analyzing it for actionable insights. We like to know:
Let’s analyze the ad spend and the ROI. We’ll track and report on the measurements that matter to you.
Are campaigns generating enough leads? What is the conversion rate? What is the customer acquisition cost? What are we generating in sales revenue, and what is the profit margin? Is it profitable? Or if it’s a loss leader, what does the customer lifetime value look like?
Let’s know what’s working and do more of it!