Author: Amanda Rouse

Ways to Increase the Longevity of Your Evergreen Content

Ways to Increase the Longevity of Your Evergreen Content Let’s consider your blog page your closet. Some blog posts, while helpful at their publishing, lose relevancy (and value) over time. These blogs are the closet equivalent of purple velvet bell-bottoms. On the other hand, some content is like the little black dress that always seems to stay in style. Evergreen content is that little...

Ways to Celebrate Female Entrepreneurs During Women’s Small Business Month

Ways to Celebrate Female Entrepreneurs During Women’s Small Business Month October is Women’s Small Business Month! As one of the over 12 million women-owned businesses in the United States, we are a part of a community that is strong, capable, and a driving force of the American economy. Don’t believe us? Here are some stats that back that up: US women-owned businesses generate...

5 Common SEO Questions Answered

5 Common SEO Questions Answered Do you know when you meet someone for the first time and are well into the conversation before you realize you can’t remember their name? You meet at gatherings again and again, and now it feels way too late to ask them. You’re in too deep, and just accept that you’ll continue to have conversations with this person every once and a while, and hope that you never...

Should Your Brand Have a Wikipedia Page?

Should Your Brand Have a Wikipedia Page? Flashback to high school when Wikipedia was a major tool to our academic success. Can it still be now? Wikipedia is the crowd-sourced online encyclopedia that covers everything from the history of the high five to toilet paper orientation. But, you can also learn about Nike, Ben & Jerry’s, or Intel. You don’t need to be a fortune-500 company to...

Tips to Keep Your Emails Out of the Spam Folder

Tips to Keep Your Emails Out of the Spam Folder An email is still an effective form of communication from brands to consumers. But only if you make it into the inbox. Emails that land directly in spam folders may as well have been sent into a black hole. The last thing you want to be perceived as is spam – so make sure to take steps to keep your emails out of the spam folder! The Golden...

Tips to Try When Creating a Lead Capture Strategy

Tips to Try When Creating a Lead Capture Strategy Creating an effective and thoughtful lead capture strategy can be the difference between cultivating a revenue stream with longevity and having spiderwebs in your inbox. Lead capture can be a buzzword, but don’t overlook the benefits of the practice. Lead capture strategy is where you point your prospects in the right direction to get more...

Holiday Marketing Tasks That Should Be Done in the Summer

Holiday Marketing Tasks That Should Be Done in the Summer A common saying applies to holiday marketing: the early bird catches the worm. You’re already behind the competition if you wait until the fall to kickstart your holiday marketing strategy. We’ve all experienced the pre-holiday rush that quickly becomes a frantic blur, and January is upon us before we know it. Don’t let...

Write a Customer Survey that Answers Your Questions

Write a Customer Survey that Answers Your Questions It’s a delicate dance, creating a great survey. There’s a fine line between getting enough information to make the results valuable and not making a survey so long and demanding that respondents drop off before they finish. The former can land you with wasted potential, and the latter can end with minimal results. Making a quality...