Author: dowitcher

Creating a Sub-Brand

Creating a Sub-Brand for your business Last month, we covered the various categories of sub-brands, from House of Brands to Hybrid Brands. Then we explored the pros and cons of associating a sub-brand with a parent brand. Today, let’s think about strategy and what design elements go into a sub-brand. Sub-brand elements When creating your sub-brand, elements such as typography, logos, color...

Creating A Sub-brand For Your Business

Creating A Sub-brand For Your Business If you’re trying to expand your business and reach more consumers, one great tactic is creating a sub-brand. Unsure what a sub-brand is? Essentially, it’s a subsidiary or a secondary brand that “branches off” from a main brand. Having said that, it’s important to note that sub-brands are not the same as brand extensions (the latter is defined as applying...

And the ADDY Goes To….

Drumroll, please! The Dowitcher team is proud to announce 4 award wins from the American Advertising Federation (whoohoo!). We took home two silver awards for book and web design and two bronze awards for web and logo design. We don’t want to toot our own horn but it’s pretty awesome when our hard work and designs get recognized. Congratulations to the whole team and a special shout out to...