Author: Hanna Lopez Petrini

Lobster: The New Comic Sans?

Lobster: The New Comic Sans? Lobster. We have all seen it. We have noticed it because Lobster is a beautiful font, with its neat details, strong personality, and a large number of ligatures, carefully designed by Pablo Impallari. The font was created in 2010 and introduced to the Google font library. It started popping up on websites, on packaging, in logos and ads. No one could resist it—...

4 Characteristics of a Successful Logo

We live in an age where visual communication and branding surrounds us. Fast brand recognition is frequently the key to success. A logo serves as a an instant reminder that you, your company or your product is “out there.” A logo rarely sells or describes your company, but instead works as a symbol for your company. A logo should reflect the personality of your company (your branding) and at...

Pick A Font [Infographic]

We have entered an era where great fonts are available for us to use instantly through tools like Google font and Adobes Webkit. Most of the fonts available for us work across browsers and across media – and they are just a click away. This gives us great opportunity to pick the perfect font for everything we create, be it blogs, websites, magazines, emails or books. The question,...

Feeling Blue: To Design or Not to Design With Blue

Some Science There is a lot to be said about the color blue. To start off, let’s define the color blue. Blue is the color between purple and green. Human eyes can see the color blue when observing light with a wavelength between 450 and 495 nanometers. Blue is one of the primary pigments and along with red and yellow, it is a hue that can’t be created by mixing other pigments. ...