How (not) to ask agencies for free work
It’s bound to happen. You have a great idea for a campaign, and no budget to pull it off. Or maybe you run a nonprofit and need to raise money, but don’t have the resources to make that happen.
Whatever the reason, there often comes a time when you need to ask your agency to do something for free. We’ve been on the other side of that, and have developed a few do’s and...