Author: Lyn Peyok

Lessons in Brand Sentiment and Adaptation: Sherwin-Williams

Lessons in Brand Sentiment and Adaptation: Sherwin-Williams Last year my spouse and I bought a real fixer-upper of a house, and one aspect of the fixing-up process involves coating every square inch in a fresh layer of paint. So every other weekend we make a trip to Sherwin-Williams for supplies, and every other weekend as we pull past the sign and into the lot I think: what the heck is...

Talk About Type with These Helpful Terms

Most of us know whether we like — or hate — a font, but we don’t know why. Could it be those curly things on the ends? What about the way it leans, or whether the edges are rounded or sharp? When it comes to typography, most folks can’t tell an arc from an arm. Which is just fine — after all, most of us don’t spend more than five minutes in a lifetime picking out fonts. But if...

Revisiting Internet Relics, Part One

Oh, 1996. The year when every other woman had “The Rachel” haircut, big overalls and tiny backpacks were in fashion, and The Wallflowers kept reminding us that we could drive it home with “One Headlight.” Well, a lot can change in 20 years. For example, ladies have moved on to styling their hair in “The Monica” (okay, just kidding). But while big overalls and...

How to Lose that Website Weight Fast!

Well, once again summer is over. The days are getting shorter, the nights a bit chillier. Soon, all you’ll feel like doing is curling up on the couch with a stack of blankets and a stash of treats. But with indulgent holidays on the horizon, now seems like a good time to remind you to watch your weight. Your website weight, that is. Website obesity is becoming an epidemic of sorts. And...

How Google Is Turning Virtual Reality Into Current Reality

We all know that video is the next big thing. But Google is already on to the next next big thing. And they’re betting that thing is going to be virtual reality. Virtual reality is, of course, a technology that simulates how we experience the world from inside our bodies. Viewing photos and watching videos can be deeply engaging, but there’s still a distinct sense of physical...

Multiple Screens and How We Use Them

When I was a kid, “screen time” meant huddling with my parents around the television set to watch a show everyone could agree on. If the reception got fuzzy, I had the designated job of getting up to adjust the antennae. Sure, go ahead and laugh. It was only the 1980s, but honestly, the idea of a single-screen household now seems so antiquated that it may as well have been the...

Bye-bye, Buy Button? Dynamic Ads are Winning Social Revenue

Wasn’t it just a year ago that we kept hearing folks in-the-know confidently dismiss Facebook as “dead?” Well, for a social media network that had supposedly flatlined, it sure is showing strong vital signs. During their earnings call at the end of July, Facebook reported a revenue of $6.436 billion for the second quarter, up 59% from $4.024 billion in Q2 of 2015....

The Nonprofit’s Guide to Picking the Right WordPress Theme

I built a custom website from scratch, once. I don’t recommend it. For one, it was extremely time-consuming. For two, it wasn’t user-friendly — there was a lot of code to potentially mess up. For three, well, I already mentioned the time-consuming part, right? If you’re running a nonprofit, you don’t have time to also be your nonprofit’s dedicated web...