Author: Rosie Sullivan

10 Questions To Ask Before Hiring a Marketing Agency

Want to find new customers? Build a stronger brand? Engage with existing customers? Effective marketing campaigns require careful planning; your business or organization might not have the resources to do it in-house. Hiring a marketing agency can help achieve results for your business. What do you need to know before hiring a marketing agency? This marketing agency wants to help; here are ten...

The Resurgence of QR Codes

The Resurgence of QR Codes Do you recall how several years ago quick response (QR) codes were on everything? You know what I’m talking about: those square black and white symbols that you could scan using your Blackberry smartphone to learn more about a product? Then they kind of “died” and marketers moved on! That’s how it seems to go with many overhyped trends and technologies. But this...

Implementing Your 2020 Marketing Campaign

Implementing Your 2020 Marketing Campaign There are many benefits of creating a marketing plan but just as important is turning that plan into marketing campaigns that work to drive revenue or achieve certain business marketing goals. To implement your marketing campaigns, you need a system and a strategy in place. Whether you are launching an email marketing campaign, a lead generation...

Site Maps are Critical, Here’s Why

Information Architecture, Site Maps, and Your Website To some, making a site map might seem like a needless chore. Designing a new website is a daunting process as it is; why further complicate the matter by adding extra steps, you might ask. Because there is often a great volume of information that needs to be worked through and organized. Information Architecture Designers...

Forget the [Marketing] Funnel

The funnel is changing. Consumer behavior has changed and therefore so has the buyer’s journey. Now, yes – we’ve known this for years and many savvy marketing directors have already adopted full-funnel marketing strategies. But with the rise of mobile-first we have even more insights to back the claim that we need to completely rethink the traditional marketing...

Time Saving Tips for Your Business

Every once in awhile I run across an article talking about the “50+ Best Time Saving Tips for Small Businesses” or “25 All-Time Best Ways to Save Time and Make More Money.” Now, I love lists but these long lists always seem, well, sooo long. I’m a busy marketer and I don’t have time to do all fifty things at once to maybe save two minutes here or...

UX Design Principles + Trends

Did you know almost 90% of consumers say they are less likely to visit a brand’s website after a bad experience? It’s true, a negative experience online mars our opinions and often leads to you losing out on a sale. People base a large portion of a brand’s credibility on how their website looks, feels, and complements the user journey. Simply having a website isn’t...

Why You Need A Style Guide (Even If You Think You Don’t)

That’s right: your business needs a style guide, no ifs, ands, or buts. We talk quite a bit about branding at Dowitcher HQ and a style guide is a really handy thing for clients’ to have prior to embarking on a design project or marketing campaign. What is a style guide? A style guide is a document that helps creators make consistent, on-brand content. It’s a set of...

Accessibility of Typography [Infographic]

Designers need to know how to measure typographic accessibility, or how accessible a font is. This is a pretty fascinating idea to me as it’s not something I’ve thought much about (not a designer!). Choosing an accessible font for your website and collateral is important for all brands. We often consider inclusive design and accessibility enhancements that can be made to our...

Should I be blogging? And other content marketing questions

Blogging as a marketing strategy has gone through many changes over the years. We used to be told that, for SEO reasons, we ought to be publishing blog content every single day! Thankfully for my fingers (and brain) that’s no longer true. Back in 2013, blogging was oft-declared ‘dead.’ Blogging wasn’t dead, of course, but it had changed. The way people across the globe...