Author: Sara Ovadia

Email Marketing Fundamentals: 7 Point Checklist

Despite its sometimes spammy reputation, email marketing is still considered one of the most effective methods for reaching and engaging customers by marketers. In fact, data from marketing software company HubSpot offers the following impressive data points revealing the success of email as a marketing channel: 91% of consumers check their email daily. 77% of consumers prefer email for...

New Marketing Data: Inbound Campaigns Consistently Delivering ROI

The 2015 State of Inbound Report included some very interesting data on the effectiveness of inbound marketing campaigns (in case you’re unfamiliar with this report, head over to this previous post of mine for background information). Before I dive in to this great data, let me offer up a little background on this whole “inbound marketing” thing. What is Inbound Marketing?...

How to Target Long-Tail Keywords for Better SEO

What is SEO, anyway? SEO stands for Search Engine Optimization. SEO is a web marketing tactic that’s applied for the purpose of increasing the visibility of one’s website in search engine results. Long story short, the goal is to be one of the first websites that potential customers lay eyes on as they scour the internet for what they’re looking for. However, this can be a tough feat...

Weird Data: Outbound Marketers Say Outbound Marketing “Overrated”

For the past seven years marketing software company HubSpot has published an extensive annual research report called State of Inbound. The report includes data collected from marketing professionals on their biggest challenges, priorities, and the tactics they utilize to meet their goals. HubSpot favors a less traditional brand of marketing, known as inbound marketing, that has been growing...

How to Optimize Your Welcome Emails for More Conversions

To ensure you’re getting the most out of your marketing emails, it is important to take a fine tooth comb to your tactics to be certain you’re optimizing for every possible opportunity. One type of email that is easy for marketers to overlook—because they seem so generic—are welcome emails. These emails are often sent after a visitor to your website signs up for your online...

Marketing Metrics: Measure What Matters

In today’s digital marketing age, sometimes us marketers feel like we’re drowning in metrics: impressions, cost per click, click-through rates, engagement rates, email open rates…the list goes on and on! But which of these metrics actually matter to your business? Which of these numbers are most important to help you figure out what is actually working and what needs to be re-tooled? There are...

Reach Nearby Customers with Facebook Local Awareness Ads

On October 7th, Facebook announced a new Facebook advertising objective on their blog called “local awareness ads.” This new ad objective is designed to make advertising for local small business owners “easier and more effective.” A promotional video for the new feature also appeared the next day on the Facebook for Business YouTube Channel, watch it here. The announcement...

“What’s The Best Time to Post on (Insert Social Media Platform Here)?”

This is one of the most common questions we get from clients who want more out of their social media marketing efforts and it’s a fundamental piece of any good marketing strategy. We all wish there was a magical formula for finding the right hour and day to post that would guarantee our content receives the most likes, shares, and engagement from our audience every time. Unfortunately, it’s not...

Social Strategy: Should Your Small Business be on Pinterest?

For many of our clients, particularly small business owners, taking the plunge into social media marketing can feel incredibly overwhelming at first. It seems like there is a hot new social media platform or app creating buzz on an almost-weekly basis. Who has the time or resources to keep up with all the Vines, Twitters, and Instagrams of the world? Big brands like Ford and Coca-Cola can...