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7 Key Website Metrics to Track in 2022

7 Key Website Metrics to Track in 2022 Your organization relies on your website. You take into consideration functionality, appearance, coding integrity, all to create a user-friendly website. With all of the metrics available to track, what key stats should you pay attention to in 2022? We’re here to tell you 7 key metrics you should be tracking in the upcoming year.   Traffic Sources Where are...

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Why Your Nonprofit Should Be Using Google Grants

Why Your Nonprofit Should Be Using Google Grants What it is and why you want it It’s hard to be visible online, especially in search results, without spending some serious money. How can your nonprofit get the attention it needs with little to no funds for paid search? Google Ad Grants!  What are Google Ad Grants? Ad Grants offer up to $10,000  per month to qualifying nonprofits to increase their...

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A Comprehensive Guide to Peer-to-Peer Fundraising

A Comprehensive Guide to Peer-to-Peer Fundraising What is Peer-to-Peer Fundraising? Peer-to-peer fundraising represents a dynamic online strategy that empowers individuals to champion a noble cause by actively raising funds. Harnessing the power of your current supporters and their extensive social networks, this approach generates funds, extends your donor network, and magnifies the spotlight...

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New Year, New Social Media Presence!

New Year, New Social Media Presence! It’s officially too late to be greeting people with “Happy New Year!” (and yes, I think you’re a monster if you still have your Christmas tree up.) However, it is a new year and what better way to start it off than with an updated, fresh digital presence? Can you remember the last time you/your social media management team took a good hard look at all your business’s...

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How to use Reddit for Marketing

How to use Reddit for Marketing What is Reddit?   Reddit is a popular online platform that functions as a social news aggregation, discussion, and community forum. Users, also known as “Redditors,” can submit links, images, and text posts to themed communities called “subreddits.” These subreddits cover various topics, including news, entertainment, technology, sports, and...

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Utilizing Social Media for your Nonprofit Organization

Utilizing Social Media for your Nonprofit Organization This past year, nonprofit organizations have felt the hardships of COVID-19 as in-person fundraising events and donor meetings have been limited. Nonprofit organizations have pivoted their fundraising strategies to use social media to increase donations, improve visibility, and develop relationships with their constituents. Social media allows...

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Google’s MUM Capabilities & the Future of Search

Google’s MUM Capabilities & the Future of Search Google has recently announced a redesign of its search engine with the introduction of an artificial intelligence feature called MUM. 1,000 more powerful than its predecessor BERT, Google MUM allows the search engine to better understand the content and search intent. Not only is MUM trained in 75 different languages, but it also understands...

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How your brand can establish a presence on TikTok

How your brand can establish a presence on TikTok In 2018, TikTok launched and quickly attracted millions of creative, young individuals and has shown no signs of slowing down since then. TikTok makes it easy for anyone to go viral – whether it be a cute puppy or a mom showcasing her best dance moves, there’s content on the app for everyone. If you are interested in changing your social media strategy,...

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5 Common SEO Questions Answered

5 Common SEO Questions Answered Do you know when you meet someone for the first time and are well into the conversation before you realize you can’t remember their name? You meet at gatherings again and again, and now it feels way too late to ask them. You’re in too deep, and just accept that you’ll continue to have conversations with this person every once and a while, and hope that you never...

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Should Your Brand Have a Wikipedia Page?

Should Your Brand Have a Wikipedia Page? Flashback to high school when Wikipedia was a major tool to our academic success. Can it still be now?   Wikipedia is the crowd-sourced online encyclopedia that covers everything from the history of the high five to toilet paper orientation. But, you can also learn about Nike, Ben & Jerry’s, or Intel.    You don’t need to be a fortune-500 company to...

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Tips to Keep Your Emails Out of the Spam Folder

Tips to Keep Your Emails Out of the Spam Folder An email is still an effective form of communication from brands to consumers. But only if you make it into the inbox. Emails that land directly in spam folders may as well have been sent into a black hole.    The last thing you want to be perceived as is spam – so make sure to take steps to keep your emails out of the spam folder!   The Golden Rule:...

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Why Brands Embrace the “Perfectly Imperfect”

Why Brands Embrace the “Perfectly Imperfect” Gone are the days where marketing is about depicting this “perfect life.”    What even is a perfect life? One where you use paper towels to wipe down an already spotless kitchen counter, or where foundation is applied to flawless skin?    Brands are stepping away from this tactic to show real, flawed, perfectly imperfect situations. And in the...

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