Web Design Resources, Web Marketing Solutions

Google’s MUM Capabilities & the Future of Search

Google’s MUM Capabilities & the Future of Search Google has recently announced a redesign of its search engine with the introduction of an artificial intelligence feature called MUM. 1,000 more powerful than its predecessor BERT, Google MUM allows the search engine to better understand the content and search intent. Not only is MUM trained in 75 different languages, but it also understands...

How your brand can establish a presence on TikTok

How your brand can establish a presence on TikTok In 2018, TikTok launched and quickly attracted millions of creative, young individuals and has shown no signs of slowing down since then. TikTok makes it easy for anyone to go viral – whether it be a cute puppy or a mom showcasing her best dance moves, there’s content on the app for everyone. If you are interested in changing your social media strategy,...

5 Common SEO Questions Answered

5 Common SEO Questions Answered Do you know when you meet someone for the first time and are well into the conversation before you realize you can’t remember their name? You meet at gatherings again and again, and now it feels way too late to ask them. You’re in too deep, and just accept that you’ll continue to have conversations with this person every once and a while, and hope that you never...

Should Your Brand Have a Wikipedia Page?

Should Your Brand Have a Wikipedia Page? Flashback to high school when Wikipedia was a major tool to our academic success. Can it still be now? Wikipedia is the crowd-sourced online encyclopedia that covers everything from the history of the high five to toilet paper orientation. But, you can also learn about Nike, Ben & Jerry’s, or Intel. You don’t need to be a fortune-500 company to...

Tips to Keep Your Emails Out of the Spam Folder

Tips to Keep Your Emails Out of the Spam Folder An email is still an effective form of communication from brands to consumers. But only if you make it into the inbox. Emails that land directly in spam folders may as well have been sent into a black hole. The last thing you want to be perceived as is spam – so make sure to take steps to keep your emails out of the spam folder! The Golden Rule:...

Tips to Try When Creating a Lead Capture Strategy

Tips to Try When Creating a Lead Capture Strategy Creating an effective and thoughtful lead capture strategy can be the difference between cultivating a revenue stream with longevity and having spiderwebs in your inbox. Lead capture can be a buzzword, but don’t overlook the benefits of the practice. Lead capture strategy is where you point your prospects in the right direction to get more information...

Holiday Marketing Tasks That Should Be Done in the Summer

Holiday Marketing Tasks That Should Be Done in the Summer Here’s a hard truth – If you’re starting your holiday marketing strategy in the fall, you’re already late to the game. That may seem harsh, but We’ve all experienced the pre-holiday rush that so easily turns into the holiday rush, and then BAM – it’s January. The end of the year is out-of-proportion loaded with sales and growth opportunities,...

Write a Customer Survey that Answers Your Questions

Write a Customer Survey that Answers Your Questions It’s a delicate dance, creating a great survey. There’s a fine line between getting enough information to make the results valuable and not making a survey so long and demanding that respondents drop off before they finish. The former can land you with wasted potential, and the latter can end with minimal results. Making a quality survey...