Why Universities Need to Tap into User-Generated Content

Why Universities Need to Tap into User-Generated Content Choosing a university to attend is arguably the biggest decision many young adults will undertake in their life so far. That means hours of research, meetings with school counselors, campus visits, website visits, and of course, social media searches.    Yes, schools with certain programs and reputations will be the main impact on the decision....

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What is Intent Data and How It Identifies New Customers

What is Intent Data and How It Identifies New Customers When someone asks you what you hope people do when they visit your website, you probably say purchase your goods or services.    But, what about the steps leading up to purchase?   The common steps potential customers take before they commit to a purpose are valuable to track, analyze, and improve your strategy. This information you can leverage...

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Common Website Mistakes that May Be Hurting Your Google Presence

Common Website Mistakes that May Be Hurting Your Google Presence Everyone makes mistakes. But the good thing is with a website, you can usually fix it. By keeping an eye on signs of bad website practices, you can nip mistakes in the bud so your website presence can flourish.  How do you know your website may have a mistake hurting your Google presence?  You may see:  Significant and sudden changes...

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5 Types of Social Content Universities Can Leverage

Social media is a great way to show the different facets of value that your University offers. From informational content to entertainment to good ol’ fashioned school pride, you can curate social content that can engage and entice new prospective students with your school’s unique culture, history, benefits, events. Social media can paint a picture of what life is like at your university better...

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Want to Try Guest Blogging? Here’s How

Want to Try Guest Blogging? Here’s How Guest blogging is a great way to grow your voice and make life-long friends along the way!  Ok, maybe not life-long friends. But more likely, you can build a solid base of valuable partnerships along the way.   Guest blogging can be a foot-in-the-door practice that opens your message up to tons of interested ears and eyes. Not only does it grow your reach,...

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Questions Your Potential Customer Asks Before Buying into Your Brand

Questions Your Potential Customer Asks Before Buying into Your Brand If you were to ask many marketers what power would best help them with a growing business, many would probably tell you mind-reading. How nice would it be to not guess what is in your customers’ minds, and just know exactly what we need to say to convince our potential customers to purchase our products and services?  Alas, we...

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Plan an Earth Day Marketing Campaign

Happy Almost Earth Day!  If you are finding fun ways to tie Earth Day into your annual marketing campaign, you’re already doing something right. Earth Day is the perfect time to reflect on how your company impacts our communal home. If you already do a lot to keep your carbon footprint small, it’s a good time to promote your great habits. If you have room for improvement as a company, it’s a great...

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5 Steps to a More Productive Remote Meeting

5 Steps to a More Productive Remote Meeting We may start to see the beginnings of the world opening up again, but virtual meetings are here to stay. While for many companies, virtual meetings have been a standard practice for years. For others, they were thrown into this form of communication as a requirement. Now after a full year of virtual communications, many companies are leaning towards remote...

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The Art of the Short-Form Video

The Art of the Short-Form Video Video in any form is a crucial part of any content strategy, and short-form content is becoming a bigger part of that strategy.    Let’s say a long-form video is the nutritious, full meal that we need to survive. A short-form video is the bag of potato chips we binge on when we’re bored. That doesn’t mean that we aren’t learning from the short-form videos we watch...

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Let’s Talk About Stock: Types of Images To Use in Your Content

Let’s Talk About Stock: Types of Images To Use in Your Content Creating a piece of content without pictures is like starting a band without a drummer. Something is missing, and your followers will notice.   On the flip side, when you do use images, it can increase the reach and engagement of your piece of content in many ways:   Articles with images are seen on average by 94% more people than...

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Social Media Management Tools: Which is best for you?

Social Media Management Tools: Which is best for you? The suggested posting frequency for Facebook is 3-5 times a week. Instagram is 3-7 times a week. For Twitter, it’s multiple times a day. With numbers like that, it’s almost impossible to manage a social schedule manually. If you are managing your company’s social content calendar, there’s a great chance you are already using a social management...

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