Web Design Resources, Web Marketing Solutions

Tips to Try When Creating a Lead Capture Strategy

Tips to Try When Creating a Lead Capture Strategy Creating an effective and thoughtful lead capture strategy can be the difference between cultivating a revenue stream with longevity and having spiderwebs in your inbox. Lead capture can be a buzzword, but don’t overlook the benefits of the practice. Lead capture strategy is where you point your prospects in the right direction to get more information...

Holiday Marketing Tasks That Should Be Done in the Summer

Holiday Marketing Tasks That Should Be Done in the Summer A common saying applies to holiday marketing: the early bird catches the worm. You’re already behind the competition if you wait until the fall to kickstart your holiday marketing strategy. We’ve all experienced the pre-holiday rush that quickly becomes a frantic blur, and January is upon us before we know it. Don’t let...

Write a Customer Survey that Answers Your Questions

Write a Customer Survey that Answers Your Questions It’s a delicate dance, creating a great survey. There’s a fine line between getting enough information to make the results valuable and not making a survey so long and demanding that respondents drop off before they finish. The former can land you with wasted potential, and the latter can end with minimal results. Making a quality survey...

What is Intent Data and How It Identifies New Customers

What is Intent Data and How It Identifies New Customers When someone asks you what you hope people do when they visit your website, you probably say purchase your goods or services. But, what about the steps leading up to purchase? The common steps potential customers take before they commit to a purpose are valuable to track, analyze, and improve your strategy. This information you can leverage...

Common Website Mistakes that May Be Hurting Your Google Presence

Common Website Mistakes that May Be Hurting Your Google Presence Everyone makes mistakes. But the good thing is with a website, you can usually fix it. By keeping an eye on signs of bad website practices, you can nip mistakes in the bud so your website presence can flourish. How do you know your website may have a mistake hurting your Google presence? You may see: Significant and sudden changes...

Want to Try Guest Blogging? Here’s How

Want to Try Guest Blogging? Here’s How Guest blogging is a great way to grow your voice and make life-long friends along the way! Ok, maybe not life-long friends. But more likely, you can build a solid base of valuable partnerships along the way. Guest blogging can be a foot-in-the-door practice that opens your message up to tons of interested ears and eyes. Not only does it grow your reach,...

Questions Your Potential Customer Asks Before Buying into Your Brand

Questions Your Potential Customer Asks Before Buying into Your Brand If you were to ask many marketers what power would best help them with a growing business, many would probably tell you mind-reading. How nice would it be to not guess what is in your customers’ minds, and just know exactly what we need to say to convince our potential customers to purchase our products and services? Alas, we...

5 Steps to a More Productive Remote Meeting

5 Steps to a More Productive Remote Meeting We may start to see the beginnings of the world opening up again, but virtual meetings are here to stay. While for many companies, virtual meetings have been a standard practice for years. For others, they were thrown into this form of communication as a requirement. Now after a full year of virtual communications, many companies are leaning towards remote...