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Should You Invest in Twitter Blue?

Should You Invest in Twitter Blue? Let’s face it – nobody likes switching from a free subscription to a paid subscription. It feels like an annoying long-con bait-and-switch. But it can also feel a little exciting. What is so great about this social platform upgrade, that it needs to be gated with money before you can experience it?   Twitter hopes your curiosity gets the best of you.   It offers...

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Tips to Try When Creating a Lead Capture Strategy

Tips to Try When Creating a Lead Capture Strategy Creating an effective and thoughtful lead capture strategy can be the difference between cultivating a revenue stream with longevity and having spiderwebs in your inbox.   Lead capture can be a buzzword, but don’t overlook the benefits of the practice. Lead capture strategy is where you point your prospects in the right direction to get more information...

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Holiday Marketing Tasks That Should Be Done in the Summer

Holiday Marketing Tasks That Should Be Done in the Summer A common saying applies to holiday marketing: the early bird catches the worm. You’re already behind the competition if you wait until the fall to kickstart your holiday marketing strategy. We’ve all experienced the pre-holiday rush that quickly becomes a frantic blur, and January is upon us before we know it. Don’t let...

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Write a Customer Survey that Answers Your Questions

Write a Customer Survey that Answers Your Questions It’s a delicate dance, creating a great survey.   There’s a fine line between getting enough information to make the results valuable and not making a survey so long and demanding that respondents drop off before they finish. The former can land you with wasted potential, and the latter can end with minimal results.    Making a quality survey...

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How Instagram’s Pronouns Option Sets New Expectations

How Instagram’s Pronouns Option Sets New Expectations We love to see large companies reacting to the desires of their customers – especially in the name of respecting identities.     A pretty common practice for many people when writing their Instagram bio is to include your name, general location, career title, and more recently, pronouns. For folks who don’t conform to traditional gender norms,...

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Why Universities Need to Tap into User-Generated Content

Why Universities Need to Tap into User-Generated Content Choosing a university to attend is arguably the biggest decision many young adults will undertake in their life so far. That means hours of research, meetings with school counselors, campus visits, website visits, and of course, social media searches.    Yes, schools with certain programs and reputations will be the main impact on the decision....

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What is Intent Data and How It Identifies New Customers

What is Intent Data and How It Identifies New Customers When someone asks you what you hope people do when they visit your website, you probably say purchase your goods or services.    But, what about the steps leading up to purchase?   The common steps potential customers take before they commit to a purpose are valuable to track, analyze, and improve your strategy. This information you can leverage...

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Common Website Mistakes that May Be Hurting Your Google Presence

Common Website Mistakes that May Be Hurting Your Google Presence Everyone makes mistakes. But the good thing is with a website, you can usually fix it. By keeping an eye on signs of bad website practices, you can nip mistakes in the bud so your website presence can flourish.  How do you know your website may have a mistake hurting your Google presence?  You may see:  Significant and sudden changes...

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5 Types of Social Content Universities Can Leverage

5 Types of Social Content Universities Can Leverage In the ever-evolving landscape of higher education, universities are embracing social media as a powerful tool to engage with current and prospective students, alumni, and the wider community. Social media platforms provide a window into campus life, offering a glimpse of the diverse experiences and opportunities that universities offer. In this...

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Want to Try Guest Blogging? Here’s How

Want to Try Guest Blogging? Here’s How Guest blogging is a great way to grow your voice and make life-long friends along the way!  Ok, maybe not life-long friends. But more likely, you can build a solid base of valuable partnerships along the way.   Guest blogging can be a foot-in-the-door practice that opens your message up to tons of interested ears and eyes. Not only does it grow your reach,...

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Questions Your Potential Customer Asks Before Buying into Your Brand

Questions Your Potential Customer Asks Before Buying into Your Brand If you were to ask many marketers what power would best help them with a growing business, many would probably tell you mind-reading. How nice would it be to not guess what is in your customers’ minds, and just know exactly what we need to say to convince our potential customers to purchase our products and services?  Alas, we...

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Plan an Earth Day Marketing Campaign

Plan an Earth Day Marketing Campaign Happy Almost Earth Day!  If you are finding fun ways to tie Earth Day into your annual marketing campaign, you’re already doing something right. Earth Day is the perfect time to reflect on how your company impacts our communal home. If you already do a lot to keep your carbon footprint small, it’s a good time to promote your great habits. If you have room for...

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