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5 Steps to a More Productive Remote Meeting

5 Steps to a More Productive Remote Meeting We may start to see the beginnings of the world opening up again, but virtual meetings are here to stay. While for many companies, virtual meetings have been a standard practice for years. For others, they were thrown into this form of communication as a requirement. Now after a full year of virtual communications, many companies are leaning towards remote...

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The Art of the Short-Form Video

The Art of the Short-Form Video Video in any form is a crucial part of any content strategy, and short-form content is becoming a bigger part of that strategy.    Let’s say a long-form video is the nutritious, full meal that we need to survive. A short-form video is the bag of potato chips we binge on when we’re bored. That doesn’t mean that we aren’t learning from the short-form videos we watch...

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Let’s Talk About Stock: Types of Images To Use in Your Content

Let’s Talk About Stock: Types of Images To Use in Your Content Creating a piece of content without pictures is like starting a band without a drummer. Something is missing, and your followers will notice.   On the flip side, when you do use images, it can increase the reach and engagement of your piece of content in many ways:   Articles with images are seen on average by 94% more people than...

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Social Media Management Tools: Which is best for you?

Social Media Management Tools: Which is best for you? The suggested posting frequency for Facebook is 3-5 times a week. Instagram is 3-7 times a week. For Twitter, it’s multiple times a day. With numbers like that, it’s almost impossible to manage a social schedule manually. If you are managing your company’s social content calendar, there’s a great chance you are already using a social management...

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Will Social Dislike Buttons Be the Answer?

Will Social Dislike Buttons Be the Answer? What started as a place to share birthday wishes and reconnect with old college friends has become oh-so-much more. Now, many people rely on social media to gather new information on current hot topics, see up-to-date information on unraveling events, and essentially stay in touch with the rest of the world.   Social media has started movements, impacted...

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Write Exciting Copy: Tips to Invigorate Your Content

Write Exciting Copy: Tips to Invigorate Your Content The best writing comes from enthusiasm. But even when you’re the #1 fan of your writing topic, coming up with a witty, engaging, and enticing message can be difficult.    From copywriting to content creation, we’ve all experienced the bang-your-head-against-the-wall writer’s block and experienced being completely unsatisfied with a draft copy....

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Try 5 Things in 2021 to Improve Your Marketing Strategy

Try 5 Things in 2021 to Improve Your Marketing Strategy Before 2020, writing a “trends for the next year” blog post didn’t feel too difficult. Now, it feels a bit naive to throw any predictions out there. If 2020 taught us anything, it is that the main trend you should act on is to expect the unexpected.    Last year, the parameters of what’s considered acceptable in your outreach felt like they...

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5 Link-Building Outreach Strategies To Try

5 Link-Building Outreach Strategies To Try Finding a good link is a lot like trying to break into show business. It can feel like the marketing equivalent of hitting several auditions, trying your best, and then waiting for the result. You have to deal with so much rejection – but once you land your dream role (backlink), it can propel you into stardom (page 1 of Google).   Link building is widely-viewed...

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How to Apply for a Verification Badge on Any Social Platform

How to Apply for a Verification Badge on Any Social Platform The verification badge – the tiny little blue checkmark that sets you apart from millions of other accounts. While this badge may be a bit unattainable for most right now, there is growth to be had and popularity to be earned that can take you there. So it helps to know how to apply, set your accounts up for success, and maximize the...

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5 Ways to Develop a Niche Marketing Strategy

5 Ways to Develop a Niche Marketing Strategy I asked a friend once to choose a fruit that matched my aura. She responded “A mango – because not everyone likes you, but the people who do like you LOVE you.”   Thanks?  But the more I thought about it, the more I agreed. I don’t want to have the fuji apple “one size fits most” aura. And I feel the same about marketing strategies.   Even the most successful...

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Create Content Experiences to WOW Your Customers

Create Content Experiences to WOW Your Customers From TVs to Phones to headphones, what was perfectly acceptable 10 years ago can look a bit ancient now. So, why would you put out the same type of content you did a decade ago? Progress is beautiful, and it offers amazing opportunities to set yourself apart from those who stick to what has always been done. A great content experience is consistently...

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