Web Design Resources, Web Marketing Solutions

Write Exciting Copy: Tips to Invigorate Your Content

Write Exciting Copy: Tips to Invigorate Your Content The best writing comes from enthusiasm. But even when you’re the #1 fan of your writing topic, coming up with a witty, engaging, and enticing message can be difficult. From copywriting to content creation, we’ve all experienced the bang-your-head-against-the-wall writer’s block and experienced being completely unsatisfied with a draft copy....

Try 5 Things in 2021 to Improve Your Marketing Strategy

Try 5 Things in 2021 to Improve Your Marketing Strategy Before 2020, writing a “trends for the next year” blog post didn’t feel too difficult. Now, it feels a bit naive to throw any predictions out there. If 2020 taught us anything, it is that the main trend you should act on is to expect the unexpected. Last year, the parameters of what’s considered acceptable in your outreach felt like they...

5 Link-Building Outreach Strategies To Try

Finding a good link is a lot like trying to break into show business. It can feel like the marketing equivalent of hitting several auditions, trying your best, and then waiting for the result. You have to deal with so much rejection – but once you land your dream role (backlink), it can propel you into stardom (page 1 of Google). Link building is widely-viewed as one of the most valuable SEO...

5 Ways to Develop a Niche Marketing Strategy

5 Ways to Develop a Niche Marketing Strategy I asked a friend once to choose a fruit that matched my aura. She responded “A mango – because not everyone likes you, but the people who do like you LOVE you.” Thanks? But the more I thought about it, the more I agreed. I don’t want to have the fuji apple “one size fits most” aura. And I feel the same about marketing strategies. Even the most successful...

Create Content Experiences to WOW Your Customers

Create Content Experiences to WOW Your Customers From TVs to Phones to headphones, what was perfectly acceptable 10 years ago can look a bit ancient now. So, why would you put out the same type of content you did a decade ago? Progress is beautiful, and it offers amazing opportunities to set yourself apart from those who stick to what has always been done. A great content experience is consistently...

Design Ethics You Need to Respect

Design Ethics You Need to Respect Design is so much more than the colors and fonts you choose to use on the page. Great, thoughtful, ethical design can make a person feel assured and at ease. It can make a person hungry. It can make a person more likely to trust the information they are reading. That’s a lot of power in the hands of your design team. And not to quote a superhero comic book, but...

What Are Pillar Pages and How to Build SEO-Friendly Content

What Are Pillar Pages and How to Build SEO-Friendly Content Where a blog without a content strategy can look like a lovely pile of miscellaneous topics, a blog page with a pillar page strategy creates neat towers of content topics. This content strategy has proven beneficial for the SERPs that house them and the humans that read them. Content giants all over the internet have adopted and built...

How to Stimulate Marketing Collaborations and Partnerships

How to Stimulate Marketing Collaborations and Partnerships Sometimes, all you need is that one big break. For actors, that may be the role of a lifetime. For chefs, it’s that one good review. And for brands, it may be one great partnership or collaboration. A successful collaboration or partnership can quickly grow your audience base, expand your pool of new fans, increase the resources and...

Doing Long Distance: Build Customer Relationships While Working From Home

Doing Long Distance: Build Customer Relationships While Working From Home Face-to-face interaction isn’t required for client relationship growth anymore, but it sure does help. So, now that many of us are sequestered to our kitchen tables, living room couches, or (if we’re lucky) home offices, that in-person relationship building is now off the table. While some companies already have their...