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9 Ways to Repurpose Content on Instagram

9 Ways to Repurpose Content on Instagram You’ve heard of upcycling old towels into dish rags, t-shirts into bookbags, and palettes into bedframes. But what about blog posts into videos, or videos into reels? In upcycle culture, anything can be made into something even better. When you look at the content with the same thought process, you not only save your company time and money, you also create...

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Design Ethics You Need to Respect

Design Ethics You Need to Respect Design is so much more than the colors and fonts you choose to use on the page. Great, thoughtful, ethical design can make a person feel assured and at ease. It can make a person hungry. It can make a person more likely to trust the information they are reading. That’s a lot of power in the hands of your design team. And not to quote a superhero comic book, but...

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What Are Pillar Pages and How to Build SEO-Friendly Content

What Are Pillar Pages and How to Build SEO-Friendly Content Where a blog without a content strategy can look like a lovely pile of miscellaneous topics, a blog page with a pillar page strategy creates neat towers of content topics. This content strategy has proven beneficial for the SERPs that house them and the humans that read them.  Content giants all over the internet have adopted and built...

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How to Stimulate Marketing Collaborations and Partnerships

How to Stimulate Marketing Collaborations and Partnerships Sometimes, all you need is that one big break. For actors, that may be the role of a lifetime. For chefs, it’s that one good review. And for brands, it may be one great partnership or collaboration.    A successful collaboration or partnership can quickly grow your audience base, expand your pool of new fans, increase the resources and...

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Doing Long Distance: Build Customer Relationships While Working From Home

Doing Long Distance: Build Customer Relationships While Working From Home Face-to-face interaction isn’t required for client relationship growth anymore, but it sure does help. So, now that many of us are sequestered to our kitchen tables, living room couches, or (if we’re lucky) home offices, that in-person relationship building is now off the table.    While some companies already have their...

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Social Media Mistakes to Avoid

Social Media Mistakes to Avoid There are over 152 million active Twitter accounts, 1 billion active Instagram accounts, and 2.7 billion active Facebook accounts in this world. That is a lot of social media content, and a lot of people looking at it. Those numbers represent a host of opportunities to grow an audience, connect with like-minded individuals, find companies to collaborate with, and...

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2021 Digital Marketing Trends to Watch

2021 Digital Marketing Trends to Watch It’s that time of year again. Time to pull out our crystal balls, tarot cards, and magic 8 balls to peek into the future and identify the important marketing trends to watch in 2021.   While we write about marketing trend predictions every year, we (and everyone else who does this) have been humbled by 2020 enough to say “who are we to tell you what the future...

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The Best Feel-Good Marketing Campaigns of 2020

The Best Feel-Good Marketing Campaigns of 2020 2020 was a lot. A lot of confusion, a lot of stress, and a lot of loss. But weaving in between all of the negative were some pretty powerful positives. That same pattern can be found in the ad campaigns we’ve seen throughout the year. Some companies took the time and the large tone pivot to lie low, play it safe, and recuperate. Others tried to play...

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Key Aspects of a Year-End Appeal that will Inspire Nonprofit Giving

Key Aspects of a Year-End Appeal that will Inspire Nonprofit Giving For many nonprofits, the year-end appeal is the major push of the year that inspires a large chunk of financial support for the upcoming annual efforts. Your nonprofit has no shortage of opportunities to leverage those donations, so investing in your year-end Appeal is crucial to growth.  In short, how much you put into your year-end...

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Essential Steps of a 2021 Marketing Plan

Essential Steps of a 2021 Marketing Plan If there is anything we learned from 2020, it’s that you always need to be ready to pivot. We’ve always known this as business owners – in past years it has been enough to understand agile marketing terminology and have backup content tucked away for rainy days.    It’s been a while since there has been a widespread pivot shift that affects the majority...

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Why B2B companies Should Invest in Video Content

Why B2B companies Should Invest in Video Content There are several reasons why household names in the B2B realm invest in video content. It’s a low risk, high reward marketing strategy that can bring long-term value to a marketing strategy.    Investing in B2B video marketing can look like regular, small, and casual clips for social media, and it can also look like more in-depth production explaining...

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How Stories Help Customers Connect with Brands

How Stories Help Customers Connect with Brands Once, when I was a teen, I got a terrible bloody nose about 5 miles up a canyon with no service. Since I was on a run, I was stuck with no one to call and no easy way down. The blood was all over my face and shirt (after just a few seconds, I looked like I was an extra in a horror movie), and after assessing the irreparable damage to my shirt, I just...

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