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Twitter Tutorial: Using Hashtags

There are a handful of words that never fail to make me hungry, and one of those words is “hashtag.” Whenever I lay eyes on that word, visions of perfectly browned shredded potatoes come dancing through my mind. Sadly, hashtags couldn’t be farther removed from hashbrowns. And maybe that’s not such a bad thing, because when’s the last time a potato did so much for your...

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When Is A Brand Big Enough To Go Small?

AMC has just released a new poster marketing the return of season five of their seminal show Mad Men – and it’s already got the design world lining up to take sides. If you’ve never before seen it, Mad Men is a dramatic series set in the 1960s at a fictional advertising agency in New York. It deals with shifting social norms, especially as experienced through the show’s main character, Don...

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Podcasts: Your Get-Started Guide

Podcasting. Sounds like something straight out of The Jetsons, right? You’d almost expect it to involve some sort of pod-like vehicle that launches you to any destination of your choice. Speaking of which — why haven’t they invented that yet? I’m also still waiting for that big machine that bathes, clothes, and grooms you in five seconds flat. I could save so much time in the morning! But back...

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When to Publish a Blog Post

Content is key to blogging, as is timing. So say you have that blog post ready to go — when should you publish it? The answer for you depends on your specific market, and what you’re looking for (more views? more engagement?). But there are some key facts from research done by Dan Zarrella (@danzarrella), searchengineland.com (@sengineland) and HubSpot. And now KissMetrics has assembled...

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Social Media: Why You Should Respond to Negative Comments

You’ve worked hard to grow your business and your reputation, and someone has just started complaining about you via one of the many social media channels available. If Fluffy is about to post a review, it's not going to be pretty. Unfortunately, there are endless examples to draw from. In fact, they follow a formula, and you can fill in the blanks (like MadLibs… brings me back!): (name)...

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How to Grow Your Presence on Twitter

I’ll admit it, I was a late adopter of Twitter. Something about that 140-character limit seemed, well, limiting, and I was sure I didn’t need to add another distraction to my day. I figured it’d be better to leave the tweeting to the birds. Two years after I finally overcame my reluctance and opened an account, I’m a solid believer in this social media platform. Yep, I’m one of those annoying Twitter...

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New Year’s Resolutions, 2012

I’m torn when it comes to New Year’s resolutions — I like the idea of having goals, but I hate when people set themselves up to fail. Resolutions should be achievable, and I like action items to help move us toward that goal, whether it’s increasing business sales or losing some extra holiday pounds. There’s nothing like January 1st to make us all evaluate how we could...

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Welcome

We’ve never been big fans of the ‘Welcome’ page here at Dowitcher Designs (wasn’t it the ’90s when we all wrote ‘Welcome to our Home Page!’ with such excitement?!), but we’re making an exception to welcome you to our blog. We look forward to keeping you informed, and hopefully making you laugh from time to time. We’ll be covering the latest trends...

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