Web Design Resources, Web Marketing Solutions

What is a Unique Value Proposition and Why You Need to Establish Yours

What is a Unique Value Proposition and Why You Need to Establish Yours Unless you are a con man selling snake oil, you are probably a big believer in your product. And the best way to sell your product? Get others to believe as well. Customers have tons of options to choose from for every product on their list. And in many cases, they decide on their choice in a split second. That’s why companies...

Stimulate Word-Of-Mouth Marketing with Your Digital Strategy

Stimulate Word-Of-Mouth Marketing with Your Digital Strategy When was the last time you bought something from an IG commercial without any further research? Maybe recently, maybe not, but it doesn’t happen with every commercial you see. When was the last time you bought something because your friend said “You HAVE to try it?” That message is much harder to ignore, and most will succumb to a passionate...

Should You Bother with SEO in 2020?

Should You Bother with SEO in 2020? It used to be that if you stuffed your website full of keywords and bought enough backlinks, your content will show at the top of Google. Now, we look back on that time and laugh as if it was a wacky hairstyle that we thought was cool in high school. The next SEO trend that grew into popularity was the belief that as long as you had a keyword strategy and metadata,...

Questions to ask when you look at marketing campaign results

Questions to ask when you look at marketing campaign results The answers to all of marketing’s biggest mysteries are in the numbers. Being able to learn and grow from past successes and failures all stems from consistently analyzing and interpreting your data. Understanding your data is so much more than just looking at how much you spent and how much you made. Looking at your data can feel...

5 Things to know about your competitors that will improve your marketing strategy

5 Things to know about your competitors to improve marketing Chances are, you know who your competitors are. Understanding where you stand among your competitors, and more importantly, why you have that position, is a great way to improve your brand, product, and marketing. You probably have some that are trailing you, and others that seem impossible to catch up to. For the competitors that...

Common Email Marketing Questions and How to Answer Them

Common Email Marketing Questions and How to Answer Them Email marketing is no new task, but not many businesses can claim they cracked the code on how to consistently engage their audience with email campaigns. Most professionals have multiple email addresses receive hundreds of emails a day – that means that it’s more competitive than ever to grab the attention of and engage your audience. At...

Want your product in this year’s holiday gift guides? Here’s how.

Want your product in this year’s holiday gift guides? Here’s how. The 2020 year has been full of unforeseen obstacles, and every month we seem to graduate to a new, more difficult level. Nothing is constant, and everything feels up in the air concerning smart, responsible business decisions. No matter what the rest of the year holds – one thing will stand true: Somehow, we will celebrate holidays....

Marketing Terms Defined: Content Strategy

Marketing Terms Defined: Content Strategy Content marketing is so much more than just writing blog posts. While the general idea of a content strategy has always and will always be around, a lot has changed in the last couple of years on how we go about it, which leads to the emergence of new content marketing terms. Whether or not you handle the content strategy on your team, there are many...

Three B2B Companies that Win at Inbound Marketing (and how you can copy them)

Three B2B Companies that Win at Inbound Marketing (and how you can copy them) The most successful B2B companies rely on strong, long-term relationships with clients to grow their business, brand recognition, and reputation. But how do you start these strong relationships? Your clients aren’t your mother. They won’t just support your business blindly, and you can’t expect brand loyalty right off...