Boost Social Ads with Weather-Based Ad Targeting When you hear the term ad targeting, you probably think of demographics, location, behavior, and interests. These are all important aspects to take into account when shaping your targeting strategy, but the buck doesn’t stop here. The most successful campaigns are like love at first sight: they greet the right person at the right time. Incorporating...

The Changes in Ads We See During a Crisis During a crisis, mindsets change, daily routines change, and privileges change. Everyday activities have to be canceled and normal purchasing patterns are out of wack. Business models in almost every industry are adapting to the changes, and companies are learning that many of the secondary values they add are now becoming much more important to their customers....