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The Resurgence of QR Codes

The Resurgence of QR Codes Do you recall how several years ago quick response (QR) codes were on everything? You know what I’m talking about: those square black and white symbols that you could scan using your Blackberry smartphone to learn more about a product? Then they kind of “died” and marketers moved on! That’s how it seems to go with many overhyped trends and technologies. But this marketing...

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Why Your Nonprofit Should Be Using Google Grants

Why Your Nonprofit Should Be Using Google Grants What it is and why you want it It’s hard to be visible online, especially in search results, without spending some serious money. How can your nonprofit get the attention it needs with little to no funds for paid search? Google Ad Grants!  What are Google Ad Grants? Ad Grants offer up to $10,000  per month to qualifying nonprofits to increase their...

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Why Brands Embrace the “Perfectly Imperfect”

Why Brands Embrace the “Perfectly Imperfect” Gone are the days where marketing is about depicting this “perfect life.”    What even is a perfect life? One where you use paper towels to wipe down an already spotless kitchen counter, or where foundation is applied to flawless skin?    Brands are stepping away from this tactic to show real, flawed, perfectly imperfect situations. And in the...

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Essential Steps of a 2021 Marketing Plan

Essential Steps of a 2021 Marketing Plan If there is anything we learned from 2020, it’s that you always need to be ready to pivot. We’ve always known this as business owners – in past years it has been enough to understand agile marketing terminology and have backup content tucked away for rainy days.    It’s been a while since there has been a widespread pivot shift that affects the majority...

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Boost Social Ads with Weather-Based Ad Targeting

Boost Social Ads with Weather-Based Ad Targeting When you hear the term ad targeting, you probably think of demographics, location, behavior, and interests. These are all important aspects to take into account when shaping your targeting strategy, but the buck doesn’t stop here. The most successful campaigns are like love at first sight: they greet the right person at the right time. Incorporating...

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From Fool to Cool: The Art of a Brand Refresh

From Fool to Cool: The Art of a Brand Refresh It can be easy to get comfortable with the strategies, branding, and promotions that have always worked just fine. The phrase “If it ain’t broke, don’t fix it” may come to mind every time someone suggests putting time into a brand refresh or design makeover.   But after a while, you may pop your head up and realize that your audience has changed, and...

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Marketing to Gen Z: How to Reach Younger Consumers

Marketing to Gen Z: How to Reach Younger Consumers When was the last time you analyzed your customer age demographics? Many companies find that while they resonate with older generations just fine, at a certain age product engagement starts dropping off the map.    Picture a typical Gen Z-er. When I do, I see teenagers doing TikTok dances and living with their parents. It takes a second to remember...

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The Right Way to Market Activism

The Right Way to Market Activism Activism can be a tricky thing to advertise. If you go too small, no one will be impacted by your message. If you go too big, critics may say that your message is unrealistic. When you go too detailed, people can pick your plan apart. When you are too general, your message doesn’t seem sincere. Because there are companies out there that create empty activist campaigns...

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How to Prep Your Business for a Digital Mother’s Day

How to Prep Your Business for a Digital Mother’s Day Every year without fail, my family gifts our mom a local plant-of-the-month subscription for Mother’s Day. She loves it so much we feel a need to repeat that same gift every year. The best part is it’s not a sacrifice to do so, as it’s just a couple of website clicks away. Convenience and gift satisfaction is through the roof with this subscription,...

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The Changes in Ads We See During a Crisis

The Changes in Ads We See During a Crisis During a crisis, mindsets change, daily routines change, and privileges change. Everyday activities have to be canceled and normal purchasing patterns are out of wack. Business models in almost every industry are adapting to the changes, and companies are learning that many of the secondary values they add are now becoming much more important to their customers....

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How To Pivot Your Social Voice During a Crisis

How To Pivot Your Social Voice During a Crisis Sh*t happens. Whether it’s directly connected to your business or not, events, trends, and situations emerge that can affect the meaning behind the content you publish. We’ve seen it before with published content during times of war, 9/11, and the housing market crash. A social voice that would have been perfectly innocuous in a typical climate can...

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Implementing Your 2020 Marketing Campaign

Implementing Your 2020 Marketing Campaign There are many benefits of creating a marketing plan but just as important is turning that plan into marketing campaigns that work to drive revenue or achieve certain business marketing goals. To implement your marketing campaigns, you need a system and a strategy in place. Whether you are launching an email marketing campaign, a lead generation campaign,...

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