Harness the Power of Online Reviews

The Power of Online Reviews for Small Businesses It’s easy to underestimate the power of an online review. But a positive review can make all the difference for your company’s reputation and growth. And a negative one could be destructive. Word of mouth or social proof has always been key to business success. Today that means online reviews. A lot of small business owners think that...

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Using Goodreads to Promote Your Book

Whenever I’ve turned the last page of whatever book I’m currently reading, I always end up looking to my friends or family for recommendations. I’m not alone in trusting the opinions and taste of those closest to me. Most people would rather turn to a friend than a random person or bestseller list to know what books to read. But often I’ve already read the book they suggest...

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Apologizing Campaigns: Lessons Learned from Facebook, Uber, and Wells Fargo

What do you do when your company is in all the headlines for all the wrong reasons? For many large corporations, launching apology campaigns is the way to go. But regaining trust after a crisis can be costly. Brands like Facebook, Uber, and Wells Fargo are spending millions on advertising aimed to win back consumers’ trust. Facebook: There’s a lot of reason for people to be less fond...

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Tips To Increase Email Engagement

Back in 1978, the first marketing email was sent out by one Gary Thuerk, Marketing Manager at Digital Equipment Corporation. Gary sent an email to approximately 400 people promoting DEC machines and, while it did lead to a spike in sales it also led to the term “spam” – unsolicited, unwanted mass messaging. Despite its spammy reputation, email has made a name for itself as an...

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What is Integrated Marketing?

As a marketer, I’m always on the lookout for new techniques and ideas to enhance my marketing efforts. Today, I’m here to talk about why I’m a big proponent of integrated marketing and how it is a fundamental marketing strategy for delivering cross-channel messages to consumers. “Integrated marketing” has been a term used in the advertising community for decades, I’m...

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Can GIFs Be a Viable Revenue Stream?

Marketers are beginning to pay more attention to GIFs. You know, those short looping videos that are literally everywhere on social. Warc reports that marketers are assessing their potential, trying to determine how best to use them. If you’re thinking, “GIFs aren’t exactly new so why all the fuss now?” you’re not wrong. The file format (Graphics Interchange Format)...

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Marketing Lessons to be Learned from Pepsi’s Controversial Commercial

Photo Source: The Daily Beast Usually, I wouldn’t bother writing about a failed advertising attempt. But, well, have you seen Pepsi’s latest commercial (which has subsequently been yanked)? It features model Kendall Jenner and makes light of the recent protests sweeping the nation, as well as civil rights movements throughout history. How did a company like Pepsi manage to achieve all...

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Understanding the New LinkedIn Layout

Image courtesy of LinkedIn Updated October 2020 Have you been on LinkedIn recently? You may have noticed that there’s been a bit of change on the platform. New developments  have resulted in the site looking very different from its former self. There are more than 706 million accounts on the site, leaving LinkedIn with the challenge of delivering value to a varied groups of users. Coupled...

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Traversing the Social Media Advertising Solar System

I know it’s not necessary to convince you of the importance of social media. What with 2.31 billion active social media users (and 1.97 billion mobile social media users worldwide), social is a very popular channel and your company is surely already active on it. Social networks constantly update their algorithms, trying to provide users with better experiences (i.e. less promotional content...

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Generation Gap: How People of Different Ages View User-Generated Content

The word “millennial” is thrown around quite a bit and many marketers are greatly concerned with how to reach this group of consumers. Which raises the question, just how do you interact with different age groups across social media? The vast majority of people use social media to talk about companies; from celebrities to friends to your mom, people take to social to discuss a newly...

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Modern Marketing Methodology

I enjoy reading Hubspot’s marketing blog as a resource for easy-to-read tutorials, checklists, e-books, what-have-you. Plus, Dowitcher Designs is a Hubspot Partner. So I was a little surprised that they hadn’t created their own graphic depicting modern marketing but honestly the infographic they shared from Olive & Co. says it all. What defines the modern marketing experience? What...

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Holiday Marketing 2016 Trends and Tools

The appearance of pumpkin-flavored everything on every menu and every shelf in Trader Joe’s means one thing – Fall is finally here. (Sure, it’s 80 degrees here in Santa Barbara, CA, but I’m determined to to wear sweaters, scarves, and leggings because it’s November and I am ready for holiday weather.) With pumpkin spiced lattes comes the inevitable – a countdown...

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