Reach Nearby Customers with Facebook Local Awareness Ads

On October 7th, Facebook announced a new Facebook advertising objective on their blog called “local awareness ads.” This new ad objective is designed to make advertising for local small business owners “easier and more effective.” A promotional video for the new feature also appeared the next day on the Facebook for Business YouTube Channel, watch it here. The announcement said...

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The Rise of “Native Advertising”

We’ve heard of all types of advertising — but what the heck is native advertising? If you’ve never heard the term before, don’t worry: it’s only recently been widely adopted by the advertising community. But get ready to hear a lot more about it, because native advertising will define the next phase of our collective user experience online. What exactly is it? Well,...

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Coca-Cola Finds Online Buzz Doesn’t Boost Sales, then Defends Social Media as ‘Crucial’

So you’ve probably heard the news that Coca-Cola executives delivered last Monday at the Advertising Research Foundation’s conference in New York. Coca-Cola’s study found that online buzz did not directly impact their short term sales.   The social media world was immediately abuzz. Two days later we heard from Wendy Clark, senior VP-integrated marketing, who says social media...

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Facebook to Advertisers: Never Fear, Exchange Is Here!

Facebook is finding a new way to answer the needs of advertisers. In a well-timed response to the criticism they’ve received about their paltry advertising network, Facebook recently announced their plans to launch real-time ad bidding inside the next few weeks. Google and other companies already use this technology to better target ads to consumers. The new advertising program is called Facebook...

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In an Advertising Battle Between Facebook and Google, Who Wins?

We’ve guided many clients on their first forays into online advertising, and we’ve noticed that a lot of times folks want to jump into a network just because they’ve heard it’s popular. Well. Popularity and success don’t necessarily mean the same thing — particularly when it comes to marketing. Wordstream recently put out an excellent infographic that compares...

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The Big Tease: Getting Us Hooked on Super Bowl Commercials Before the Game

Ready for the big commercials — I mean, game? I hate television commercials, and I’m willing to bet you do, too. They’re annoying, they’re unrealistic, and perhaps most infuriating of all, they always air much louder than the actual show you were engrossed in before the break. With my DVR, I can get around this. There’s nothing I love more than being able to fast-forward...

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