From Fool to Cool: The Art of a Brand Refresh
From Fool to Cool: The Art of a Brand Refresh
It can be easy to get comfortable with the strategies, branding, and promotions that have always worked just fine. The phrase “If it ain’t broke, don’t fix it” may come to mind every time someone suggests putting time into a brand refresh or design makeover.
But after a while, you may pop your head up and realize that your audience has changed, and...