From Fool to Cool: The Art of a Brand Refresh

From Fool to Cool: The Art of a Brand Refresh It can be easy to get comfortable with the strategies, branding, and promotions that have always worked just fine. The phrase “If it ain’t broke, don’t fix it” may come to mind every time someone suggests putting time into a brand refresh or design makeover.   But after a while, you may pop your head up and realize that your audience has changed, and...

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10 Fonts to leave in the 2010’s

10 Fonts to leave in the 2010’s Entering a new decade is as good a time as ever to do a design ‘house-cleaning’ and discard the design choices that should be left in the 2010s. Many of these fonts are still beautiful fonts, and that in itself is the issue. When a font becomes popular, everyone wants to use it which can bring the beautiful type face to a sad, early demise.   There are quite a few...

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Want to write a compelling creative brief? Ask these questions.

Want to write a compelling creative brief? Ask these questions. A creative brief provides the vision and parameters for all work done on a project. It summarizes marketing touchpoints and ultimately makes it easier for both the client and the agency to track progress. Creative briefs document the client and agency relationship throughout the project while guiding the process. Here are important...

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How to Pick Better Images for Social

I’m sure you already use images across the various social platforms your brand is active on. But are you selecting the best images per platform? If you want to improve engagement on social you’ll have to think even more visually. And remember, not all social platforms have the same best practices when it comes to what is a successful image. Across the board, visual media performs better...

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Art Break: Andrea Zittel and the Use of Space

In this addition of Art Break, I want to introduce you to Andrea Zittel and her work on how people occupy living space.  Zittel is an American artist who began developing functional objects and experimental living spaces in the 1990s. Her structures examine the minimum amount of space required for a person to live comfortably in the most efficient and functional way possible. One example of her...

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Art Break: Complicate your Life with a Goldberg Machine

Art Break is back and this month I wanted to take a look at the ridiculously complicated Goldberg Machine.  Named after the artist and inventor Rube Goldberg, the machines are basically a series of chain reactions that in the end accomplish a very simple, possibly unnecessary task.  That doesn’t exactly sound very interesting, but take a look at kinetic artist Joseph Herscher’s Goldberg called “The...

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Art Break: Zimoun’s Wall of Sound

In this new series on the blog, I’ll be taking a break from my daily to-do list to share some pieces of art that have caught my eye. I’ll do my best to pick a variety of artists and creative pieces that spark my interest and I hope yours as well! If you have any suggestions of art or artists you’d like me to cover, let me know in the comment section below, I’m all ears! For my first edition of Art...

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The Subtle Art of the Yarn Bomb

If you haven’t heard of yarn bombing, don’t worry. These aren’t the kind of bombs that explode – but if they did, they would probably feel pretty cozy! Yarn bombs are fun, spontaneous forms of street art – bits of crochet or knit yarn placed in unexpected places. Some think of it as “graffiti knitting.” They can be large, covering an expansive area like the side of a building, or small, wrapping...

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