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Ways to Increase the Longevity of Your Evergreen Content

Ways to Increase the Longevity of Your Evergreen Content Let’s consider your blog page your closet. Some blog posts, while helpful at their publishing, lose relevancy (and value) over time. These blogs are the closet equivalent of purple velvet bell-bottoms. On the other hand, some content is like the little black dress that always seems to stay in style.   Evergreen content is that little black...

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Leveraging LinkedIn for Universities

Leveraging LinkedIn for Universities Did you know that LinkedIn has a page dedicated to resources for Higher Education? You do now! As a university, you should be utilizing LinkedIn to engage prospects, current students, staff, and alumni. From the LinkedIn for Higher Education page itself, here are the ways you can utilize LinkedIn for your community.   Gain a competitive advantage: leverage...

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Leveraging LinkedIn for Nonprofits

Leveraging LinkedIn for Nonprofits LinkedIn, the world’s largest professional network on the internet. You may use it to search for jobs, connect with professionals, or check in on friends’ job statuses. But are you utilizing LinkedIn for your nonprofit organization? Coming straight from the LinkedIn for Nonprofit page itself, LinkedIn can power your nonprofit in the following ways.   Hire – Find...

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Utilizing Social Media for your Nonprofit Organization

Utilizing Social Media for your Nonprofit Organization This past year, nonprofit organizations have felt the hardships of COVID-19 as in-person fundraising events and donor meetings have been limited. Nonprofit organizations have pivoted their fundraising strategies to use social media to increase donations, improve visibility, and develop relationships with their constituents. Social media allows...

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How your brand can establish a presence on TikTok

How your brand can establish a presence on TikTok In 2018, TikTok launched and quickly attracted millions of creative, young individuals and has shown no signs of slowing down since then. TikTok makes it easy for anyone to go viral – whether it be a cute puppy or a mom showcasing her best dance moves, there’s content on the app for everyone. If you are interested in changing your social media strategy,...

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Tips to Try When Creating a Lead Capture Strategy

Tips to Try When Creating a Lead Capture Strategy Creating an effective and thoughtful lead capture strategy can be the difference between cultivating a revenue stream with longevity and having spiderwebs in your inbox.   Lead capture can be a buzzword, but don’t overlook the benefits of the practice. Lead capture strategy is where you point your prospects in the right direction to get more information...

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Want to Try Guest Blogging? Here’s How

Want to Try Guest Blogging? Here’s How Guest blogging is a great way to grow your voice and make life-long friends along the way!  Ok, maybe not life-long friends. But more likely, you can build a solid base of valuable partnerships along the way.   Guest blogging can be a foot-in-the-door practice that opens your message up to tons of interested ears and eyes. Not only does it grow your reach,...

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Plan an Earth Day Marketing Campaign

Plan an Earth Day Marketing Campaign Happy Almost Earth Day!  If you are finding fun ways to tie Earth Day into your annual marketing campaign, you’re already doing something right. Earth Day is the perfect time to reflect on how your company impacts our communal home. If you already do a lot to keep your carbon footprint small, it’s a good time to promote your great habits. If you have room for...

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Let’s Talk About Stock: Types of Images To Use in Your Content

Let’s Talk About Stock: Types of Images To Use in Your Content Creating a piece of content without pictures is like starting a band without a drummer. Something is missing, and your followers will notice.   On the flip side, when you do use images, it can increase the reach and engagement of your piece of content in many ways:   Articles with images are seen on average by 94% more people than...

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Write Exciting Copy: Tips to Invigorate Your Content

Write Exciting Copy: Tips to Invigorate Your Content The best writing comes from enthusiasm. But even when you’re the #1 fan of your writing topic, coming up with a witty, engaging, and enticing message can be difficult.    From copywriting to content creation, we’ve all experienced the bang-your-head-against-the-wall writer’s block and experienced being completely unsatisfied with a draft copy....

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5 Ways to Develop a Niche Marketing Strategy

5 Ways to Develop a Niche Marketing Strategy I asked a friend once to choose a fruit that matched my aura. She responded “A mango – because not everyone likes you, but the people who do like you LOVE you.”   Thanks?  But the more I thought about it, the more I agreed. I don’t want to have the fuji apple “one size fits most” aura. And I feel the same about marketing strategies.   Even the most successful...

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Create Content Experiences to WOW Your Customers

Create Content Experiences to WOW Your Customers From TVs to Phones to headphones, what was perfectly acceptable 10 years ago can look a bit ancient now. So, why would you put out the same type of content you did a decade ago? Progress is beautiful, and it offers amazing opportunities to set yourself apart from those who stick to what has always been done. A great content experience is consistently...

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