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10 Questions To Ask Before Hiring a Marketing Agency

Want to find new customers? Build a stronger brand? Engage with existing customers? Effective marketing campaigns require careful planning; your business or organization might not have the resources to do it in-house. Hiring a marketing agency can help achieve results for your business. What do you need to know before hiring a marketing agency? This marketing agency wants to help; here are ten questions...

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Ways to Celebrate Female Entrepreneurs During Women’s Small Business Month

Ways to Celebrate Female Entrepreneurs During Women’s Small Business Month October is Women’s Small Business Month!    As one of the over 12 million women-owned businesses in the United States, we are a part of a community that is strong, capable, and a driving force of the American economy.    Don’t believe us? Here are some stats that back that up:   US women-owned businesses generate 1.8 trillion...

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Step-By-Step Guide to managing online negative reviews

Step-By-Step Guide to managing online negative reviews I don’t know about you, but every time I go to purchase a product or service, I check out the online reviews. One bad Amazon review can easily stop me from purchasing a product. After putting so much care and effort into your organization, a bad review can be a disappointing sight to see. The question is – how do we handle negative reviews?    If...

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Best Practices for an Engaging Annual Report

Best Practices for an Engaging Annual Report It’s that time of year again. The dust has settled from your holiday marketing campaigns and it’s time to reflect and report on last year’s activities. As you probably know, both for-profit and non-profit organizations produce annual reports. An annual report is a formal financial statement sent to shareholders and other interested parties. It’s a comprehensive...

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Write a Customer Survey that Answers Your Questions

Write a Customer Survey that Answers Your Questions It’s a delicate dance, creating a great survey.   There’s a fine line between getting enough information to make the results valuable and not making a survey so long and demanding that respondents drop off before they finish. The former can land you with wasted potential, and the latter can end with minimal results.    Making a quality survey...

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Questions Your Potential Customer Asks Before Buying into Your Brand

Questions Your Potential Customer Asks Before Buying into Your Brand If you were to ask many marketers what power would best help them with a growing business, many would probably tell you mind-reading. How nice would it be to not guess what is in your customers’ minds, and just know exactly what we need to say to convince our potential customers to purchase our products and services?  Alas, we...

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5 Steps to a More Productive Remote Meeting

5 Steps to a More Productive Remote Meeting We may start to see the beginnings of the world opening up again, but virtual meetings are here to stay. While for many companies, virtual meetings have been a standard practice for years. For others, they were thrown into this form of communication as a requirement. Now after a full year of virtual communications, many companies are leaning towards remote...

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Doing Long Distance: Build Customer Relationships While Working From Home

Doing Long Distance: Build Customer Relationships While Working From Home Face-to-face interaction isn’t required for client relationship growth anymore, but it sure does help. So, now that many of us are sequestered to our kitchen tables, living room couches, or (if we’re lucky) home offices, that in-person relationship building is now off the table.    While some companies already have their...

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The Best Feel-Good Marketing Campaigns of 2020

The Best Feel-Good Marketing Campaigns of 2020 2020 was a lot. A lot of confusion, a lot of stress, and a lot of loss. But weaving in between all of the negative were some pretty powerful positives. That same pattern can be found in the ad campaigns we’ve seen throughout the year. Some companies took the time and the large tone pivot to lie low, play it safe, and recuperate. Others tried to play...

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How Your Brand Reputation May Have Changed in 2020

How Your Brand Reputation May Have Changed in 2020 Whether you like it or not, you are your reputation.    How your audience, community, and beyond perceive your product and values can easily become your reality. This can be a positive thing – it’s how great small starting companies become great large successful companies. However, it’s also the main cause of the demise of older companies.    There...

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What is Customer Intimacy and Why You Should Care

What is Customer Intimacy and Why You Should Care Don’t be afraid to get intimate with your customers. No, that doesn’t mean giving them red roses and candle-lit dinners. It means establishing a close, long-term relationship with your customers, so they feel seen, heard, and appreciated.   While customer intimacy is beneficial for all industries and business models, it is a crucial practice for...

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Ask the awkward questions to improve your company culture

Ask the awkward questions to improve your company culture Do you have a suspicion your company culture needs a revamp? Or do you want to continue fostering a secure and productive environment for your employees? The younger generations of workers aren’t staying at companies for 30-40 years like their parents – millennials and gen Zers have no problem bouncing around to find the perfect culture...

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