Marketing Archives - Dowitcher Designs

Ways to Increase the Longevity of Your Evergreen Content

Ways to Increase the Longevity of Your Evergreen Content Let’s consider your blog page your closet. Some blog posts, while helpful at their publishing, lose relevancy (and value) over time. These blogs are the closet equivalent of purple velvet bell-bottoms. On the other hand, some content is like the little black dress that always seems to stay in style. Evergreen content is that little black...

Ways to Celebrate Female Entrepreneurs During Women’s Small Business Month

Ways to Celebrate Female Entrepreneurs During Women’s Small Business Month October is Women’s Small Business Month! As one of the over 12 million women-owned businesses in the United States, we are a part of a community that is strong, capable, and a driving force of the American economy. Don’t believe us? Here are some stats that back that up: US women-owned businesses generate 1.8 trillion...

The Resurgence of QR Codes

The Resurgence of QR Codes Do you recall how several years ago quick response (QR) codes were on everything? You know what I’m talking about: those square black and white symbols that you could scan using your Blackberry smartphone to learn more about a product? Then they kind of “died” and marketers moved on! That’s how it seems to go with many overhyped trends and technologies. But this marketing...

Leveraging LinkedIn for Universities

Leveraging LinkedIn for Universities Did you know that LinkedIn has a page dedicated to resources for Higher Education? You do now! As a university, you should be utilizing LinkedIn to engage prospects, current students, staff, and alumni. From the LinkedIn for Higher Education page itself, here are the ways you can utilize LinkedIn for your community. Gain a competitive advantage: leverage...

Step-By-Step Guide to managing online negative reviews

Step-By-Step Guide to managing online negative reviews I don’t know about you, but every time I go to purchase a product or service, I check out the online reviews. One bad Amazon review can easily stop me from purchasing a product. After putting so much care and effort into your organization, a bad review can be a disappointing sight to see. The question is – how do we handle negative reviews? If...

Leveraging LinkedIn for Nonprofits

Leveraging LinkedIn for Nonprofits LinkedIn, the world’s largest professional network on the internet. You may use it to search for jobs, connect with professionals, or check in on friends’ job statuses. But are you utilizing LinkedIn for your nonprofit organization? Coming straight from the LinkedIn for Nonprofit page itself, LinkedIn can power your nonprofit in the following ways. Hire – Find...

Best Practices for an Engaging Annual Report

Best Practices for an Engaging Annual Report It’s that time of year again. The dust has settled from your holiday marketing campaigns and it’s time to reflect and report on last year’s activities. As you probably know, both for-profit and non-profit organizations produce annual reports. An annual report is a formal financial statement sent to shareholders and other interested parties. It’s a comprehensive...

7 Key Website Metrics to Track in 2022

7 Key Website Metrics to Track in 2022 Your organization relies on your website. You take into consideration functionality, appearance, coding integrity, all to create a user-friendly website. With all of the metrics available to track, what key stats should you pay attention to in 2022? We’re here to tell you 7 key metrics you should be tracking in the upcoming year. Traffic Sources Where are...

Why Your Nonprofit Should Be Using Google Grants

Why Your Nonprofit Should Be Using Google Grants What it is and why you want it It’s hard to be visible online, especially in search results, without spending some serious money. How can your nonprofit get the attention it needs with little to no funds for paid search? Google Ad Grants! What are Google Ad Grants? Ad Grants offer up to $10,000 per month to qualifying nonprofits to increase their...

A Comprehensive Guide to Peer-to-Peer Fundraising

A Comprehensive Guide to Peer-to-Peer Fundraising What is Peer-to-Peer Fundraising? To put it simply, peer-to-peer fundraising is an online fundraising strategy that empowers individuals to fundraise on behalf of a worthy cause. By using your existing supporters and their social networks, you can raise money, expand your donor base, and increase awareness for your cause. To start your peer-to-peer...

How to use Reddit for Marketing

How to use Reddit for Marketing What is Reddit? Reddit is one of the most underutilized social media marketing platforms. With over 52 million daily active users worldwide, you shouldn’t be missing out on a Reddit social media strategy. Reddit is formed of thousands of individual communities organized by topic and interests. For example, r/suggestmeabook has over 1 million subscribers consisting...

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