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A Comprehensive Guide to Peer-to-Peer Fundraising

A Comprehensive Guide to Peer-to-Peer Fundraising What is Peer-to-Peer Fundraising? Peer-to-peer fundraising represents a dynamic online strategy that empowers individuals to champion a noble cause by actively raising funds. Harnessing the power of your current supporters and their extensive social networks, this approach generates funds, extends your donor network, and magnifies the spotlight...

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New Year, New Social Media Presence!

New Year, New Social Media Presence! It’s officially too late to be greeting people with “Happy New Year!” (and yes, I think you’re a monster if you still have your Christmas tree up.) However, it is a new year and what better way to start it off than with an updated, fresh digital presence? Can you remember the last time you/your social media management team took a good hard look at all your business’s...

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How to use Reddit for Marketing

How to use Reddit for Marketing What is Reddit?   Reddit is a popular online platform that functions as a social news aggregation, discussion, and community forum. Users, also known as “Redditors,” can submit links, images, and text posts to themed communities called “subreddits.” These subreddits cover various topics, including news, entertainment, technology, sports, and...

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Utilizing Social Media for your Nonprofit Organization

Utilizing Social Media for your Nonprofit Organization This past year, nonprofit organizations have felt the hardships of COVID-19 as in-person fundraising events and donor meetings have been limited. Nonprofit organizations have pivoted their fundraising strategies to use social media to increase donations, improve visibility, and develop relationships with their constituents. Social media allows...

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Google’s MUM Capabilities & the Future of Search

Google’s MUM Capabilities & the Future of Search Google has recently announced a redesign of its search engine with the introduction of an artificial intelligence feature called MUM. 1,000 more powerful than its predecessor BERT, Google MUM allows the search engine to better understand the content and search intent. Not only is MUM trained in 75 different languages, but it also understands...

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How your brand can establish a presence on TikTok

How your brand can establish a presence on TikTok In 2018, TikTok launched and quickly attracted millions of creative, young individuals and has shown no signs of slowing down since then. TikTok makes it easy for anyone to go viral – whether it be a cute puppy or a mom showcasing her best dance moves, there’s content on the app for everyone. If you are interested in changing your social media strategy,...

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Should Your Brand Have a Wikipedia Page?

Should Your Brand Have a Wikipedia Page? Flashback to high school when Wikipedia was a major tool to our academic success. Can it still be now?   Wikipedia is the crowd-sourced online encyclopedia that covers everything from the history of the high five to toilet paper orientation. But, you can also learn about Nike, Ben & Jerry’s, or Intel.    You don’t need to be a fortune-500 company to...

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Tips to Keep Your Emails Out of the Spam Folder

Tips to Keep Your Emails Out of the Spam Folder An email is still an effective form of communication from brands to consumers. But only if you make it into the inbox. Emails that land directly in spam folders may as well have been sent into a black hole.    The last thing you want to be perceived as is spam – so make sure to take steps to keep your emails out of the spam folder!   The Golden Rule:...

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Holiday Marketing Tasks That Should Be Done in the Summer

Holiday Marketing Tasks That Should Be Done in the Summer A common saying applies to holiday marketing: the early bird catches the worm. You’re already behind the competition if you wait until the fall to kickstart your holiday marketing strategy. We’ve all experienced the pre-holiday rush that quickly becomes a frantic blur, and January is upon us before we know it. Don’t let...

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How to Apply for a Verification Badge on Any Social Platform

How to Apply for a Verification Badge on Any Social Platform The verification badge – the tiny little blue checkmark that sets you apart from millions of other accounts. While this badge may be a bit unattainable for most right now, there is growth to be had and popularity to be earned that can take you there. So it helps to know how to apply, set your accounts up for success, and maximize the...

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5 Ways to Develop a Niche Marketing Strategy

5 Ways to Develop a Niche Marketing Strategy I asked a friend once to choose a fruit that matched my aura. She responded “A mango – because not everyone likes you, but the people who do like you LOVE you.”   Thanks?  But the more I thought about it, the more I agreed. I don’t want to have the fuji apple “one size fits most” aura. And I feel the same about marketing strategies.   Even the most successful...

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