Marketing Archives - Page 2 of 28

How to use Reddit for Marketing

How to use Reddit for Marketing What is Reddit? Reddit is one of the most underutilized social media marketing platforms. With over 52 million daily active users worldwide, you shouldn’t be missing out on a Reddit social media strategy. Reddit is formed of thousands of individual communities organized by topic and interests. For example, r/suggestmeabook has over 1 million subscribers consisting...

Google’s MUM Capabilities & the Future of Search

Google’s MUM Capabilities & the Future of Search Google has recently announced a redesign of its search engine with the introduction of an artificial intelligence feature called MUM. 1,000 more powerful than its predecessor BERT, Google MUM allows the search engine to better understand the content and search intent. Not only is MUM trained in 75 different languages, but it also understands...

How your brand can establish a presence on TikTok

How your brand can establish a presence on TikTok In 2018, TikTok launched and quickly attracted millions of creative, young individuals and has shown no signs of slowing down since then. TikTok makes it easy for anyone to go viral – whether it be a cute puppy or a mom showcasing her best dance moves, there’s content on the app for everyone. If you are interested in changing your social media strategy,...

Should Your Brand Have a Wikipedia Page?

Should Your Brand Have a Wikipedia Page? Flashback to high school when Wikipedia was a major tool to our academic success. Can it still be now? Wikipedia is the crowd-sourced online encyclopedia that covers everything from the history of the high five to toilet paper orientation. But, you can also learn about Nike, Ben & Jerry’s, or Intel. You don’t need to be a fortune-500 company to...

Tips to Keep Your Emails Out of the Spam Folder

Tips to Keep Your Emails Out of the Spam Folder An email is still an effective form of communication from brands to consumers. But only if you make it into the inbox. Emails that land directly in spam folders may as well have been sent into a black hole. The last thing you want to be perceived as is spam – so make sure to take steps to keep your emails out of the spam folder! The Golden Rule:...

Holiday Marketing Tasks That Should Be Done in the Summer

Holiday Marketing Tasks That Should Be Done in the Summer Here’s a hard truth – If you’re starting your holiday marketing strategy in the fall, you’re already late to the game. That may seem harsh, but We’ve all experienced the pre-holiday rush that so easily turns into the holiday rush, and then BAM – it’s January. The end of the year is out-of-proportion loaded with sales and growth opportunities,...

5 Ways to Develop a Niche Marketing Strategy

5 Ways to Develop a Niche Marketing Strategy I asked a friend once to choose a fruit that matched my aura. She responded “A mango – because not everyone likes you, but the people who do like you LOVE you.” Thanks? But the more I thought about it, the more I agreed. I don’t want to have the fuji apple “one size fits most” aura. And I feel the same about marketing strategies. Even the most successful...

How to Stimulate Marketing Collaborations and Partnerships

How to Stimulate Marketing Collaborations and Partnerships Sometimes, all you need is that one big break. For actors, that may be the role of a lifetime. For chefs, it’s that one good review. And for brands, it may be one great partnership or collaboration. A successful collaboration or partnership can quickly grow your audience base, expand your pool of new fans, increase the resources and...

Doing Long Distance: Build Customer Relationships While Working From Home

Doing Long Distance: Build Customer Relationships While Working From Home Face-to-face interaction isn’t required for client relationship growth anymore, but it sure does help. So, now that many of us are sequestered to our kitchen tables, living room couches, or (if we’re lucky) home offices, that in-person relationship building is now off the table. While some companies already have their...

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