Marketing Archives - Page 25 of 28

These Social Marketing Trends Will Help You Get Ready for the Holidays

I don’t know about you, but I hate how the holidays seem to start earlier and earlier every year. Just recently I saw a picture a friend posted of a Christmas display inside of a popular department store — at the end of September. Retailers! Come on! Can’t you at least wait until after Halloween before setting out the red and green baubles? But as much as I can’t stand the...

“What’s The Best Time to Post on (Insert Social Media Platform Here)?”

This is one of the most common questions we get from clients who want more out of their social media marketing efforts and it’s a fundamental piece of any good marketing strategy. We all wish there was a magical formula for finding the right hour and day to post that would guarantee our content receives the most likes, shares, and engagement from our audience every time. Unfortunately, it’s not...

Social Strategy: Should Your Small Business be on Pinterest?

For many of our clients, particularly small business owners, taking the plunge into social media marketing can feel incredibly overwhelming at first. It seems like there is a hot new social media platform or app creating buzz on an almost-weekly basis. Who has the time or resources to keep up with all the Vines, Twitters, and Instagrams of the world? Big brands like Ford and Coca-Cola can afford...

Quick Tips for Earning E-Commerce Trust

Here at Dowitcher Designs we’ve helped a number of clients take their businesses online. And from experience I can tell you that one of the most important elements of e-commerce is establishing credibility. Without credibility, you may as well close up shop. Customers who make purchases online are savvy enough not to share their personal and banking information with a store they can’t...

Click to Buy: How Colors Affect Conversions

Have you ever clicked into a web page and immediately knew you didn’t like it? Elements like layout, design, and typeface play a part in making snap judgments about a website, but usually our biggest response come from color. Color is incredibly powerful. In a few moments, color can tell us about who a website is targeting — gender, age, interests — and whether or not we want to...

Grow Your Presence on Instagram: Expanding Your Reach

In Part 2 we talked about how to create good content — both in your captions and your images. Now let’s discuss how to expand your reach. Expanding your reach So you’re posting great stuff on Instagram. Now what? How do new followers find you? How do you keep them? And how do you keep them engaged? Using hashtags on Instagram is vital to reaching more users. // Source: Baschz Leeft...

Where Have Your Emails Been? The State of the Email Client Market Share

Sometimes things change so fast that it can be hard to see them happening. This is especially true for email marketing, where the changes seem to come at a 100-mph pace. 2013 was an especially big year for email. Hotmail was finally replaced by Outlook.com, and the introduction of Gmail’s tabs turned email marketing on its head — among other significant moves. That’s why I’m...

Grow Your Presence on Instagram: Creating Good Content

In Part 1 we talked about how Instagram has become a vital weapon to keep in your marketing arsenal, and we also talked about how to get started. Now let’s move on to the fun stuff — creating good, engaging content. Creating good content Content is king. Like any other piece of marketing, what you post matters. Take time to craft something that your audience will connect with, whether...

Grow Your Presence on Instagram: Getting Started

Hey, what do you know, it’s a brand new year full of brand new resolutions. And if you make one social media marketing resolution this year, make it this: Get in the Instagram game. Source: designspiration.net Amp up your Instagram game. What? Instagram? I know. I’ll be honest with you, I didn’t “get” Instagram at first, either. In its early days it had built up such...

View From Above: The 2014 Marketing Technology Landscape

We can probably agree that technology is the backbone of marketing — in the digital age more than ever. But as a marketer sometimes you can be so busy, well, marketing that you don’t have time to keep on top of the latest developments. So you wait until a marketing need arises and then dive into unknown waters, splashing around frantically in circles until you think you might have found...