Marketing Archives - Page 26 of 28

From Content to Conversions: What Changes to Google’s Analytics Mean for Your Marketing

Google’s changes to keyword searching might make for a hole in your analytics reports. // image by Brian Rea and found via Pinterest. You may have heard: Google made some changes to its flagship website statistics service. That’s right, Analytics has been revamped. If you’ve logged into your Analytics dashboard lately, you may have noticed a difference in what’s being reported....

Get Responsive With Your Emails Or Get Left Behind

Email is going “responsive,” but don’t expect it to start talking back to you just yet. Even as website development has rapidly evolved over the years, email has stayed notoriously, stubbornly stuck in 1999. Why? Because of the idiosyncratic methods that individual email clients — Gmail, Yahoo!, Outlook, Apple Mail, and so on — use to render emails for viewers. In plain...

The Power and Value of Online Reviews

I’ve certainly done it, and I bet you have, too. You’re looking to try a different restaurant, or you’re in the market for a specific product or some new gear. So you go online and start searching for the type of business you want. Before you know it you’re scanning the ratings of all the stores in your area and scrolling through reviews. Once you’ve found one you like...

Marketing in Motion: Vine for Video Branding Your Business

Make marketing connections with the new Vine app. // Source: Mashable.com When Vine was first released, one of my friends asked me what it was. When I answered, she laughed. “Dang, I was hoping it was a social network for drinking wine,” she replied. Social network? Yes. Wine? No — unless you count sipping a glass of red or white while you browse through your feed. What is Vine?...

Pinterest Introduces Smarter “Rich Pins”

Better pins with Pinterest. One of the cool things about Pinterest is the ability to save everything in one place. But one of the most frustrating things about Pinterest is how often important information such as author, website URL, copyright, and other details are missing. Photos that are pinned directly from websites are often stripped of their metadata. And even when you’re careful to...

Hey, Social Media Marketers: Do You Speak Meme?

It’s been six years since the insanely popular website I Can Has Cheezburger? posted its first LOLcat, and since then the word “meme” has been firmly entrenched in our internet vocabulary. But did you know that memes have been around a heck of a lot longer than that? They go back at least as far as the 1800s, when American photographer Harry Whittier Frees took photos of dressed-up...

Pinterest Introduces Analytics for Brands

New Pinterest analytics track a variety of metrics, including pins, repins, impressions, and clicks. Pinterest recently added new functionality in the realm of analytics. Available for business accounts, Pinterest’s web analytics will measure pins, repins, impressions, and clicks over time. Now brand owners can more accurately measure and track numbers such as how many people are pinning from...

Social Sharing Equals Success in Email Marketing

Social media is over-hyped. I get that. It feels like you can’t open a marketing email anymore without seeing buttons urging you to share the email content across social media channels. Sharing buttons seem so ubiquitous, one starts to wonder if they’re even effective. Have they simply become visual noise that people have learned to ignore on their screen, like display or text ads? GetResponse...

Six Steps to Successful Inbound Marketing

Here at Dowitcher Designs we we deal a lot with matters of inbound marketing — that is, when leads or potential customers come to you. And let me tell you, success starts with careful, precise planning. After all, in order to achieve your goals you must establish them first. But being that inbound marketing is a results-focused process, it seems like many businesses just want to skip right...

Coca-Cola Finds Online Buzz Doesn’t Boost Sales, then Defends Social Media as ‘Crucial’

So you’ve probably heard the news that Coca-Cola executives delivered last Monday at the Advertising Research Foundation’s conference in New York. Coca-Cola’s study found that online buzz did not directly impact their short term sales. The social media world was immediately abuzz. Two days later we heard from Wendy Clark, senior VP-integrated marketing, who says social media...

Blog Problems, Solved: How to Attract (and Keep) an Audience

Attracting an audience of readers to your blog. So, you decided you needed a blog. You identified what to blog about and started collecting topics to write. Since then, you’ve been churning out posts like a mad scientist of wordsmithery. You hate to brag, but you’re pretty sure each one’s better than the last. And yet every time you hit publish… crickets. You check your blog’s...