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How to Stimulate Marketing Collaborations and Partnerships

How to Stimulate Marketing Collaborations and Partnerships Sometimes, all you need is that one big break. For actors, that may be the role of a lifetime. For chefs, it’s that one good review. And for brands, it may be one great partnership or collaboration.    A successful collaboration or partnership can quickly grow your audience base, expand your pool of new fans, increase the resources and...

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Doing Long Distance: Build Customer Relationships While Working From Home

Doing Long Distance: Build Customer Relationships While Working From Home Face-to-face interaction isn’t required for client relationship growth anymore, but it sure does help. So, now that many of us are sequestered to our kitchen tables, living room couches, or (if we’re lucky) home offices, that in-person relationship building is now off the table.    While some companies already have their...

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Essential Steps of a 2021 Marketing Plan

Essential Steps of a 2021 Marketing Plan If there is anything we learned from 2020, it’s that you always need to be ready to pivot. We’ve always known this as business owners – in past years it has been enough to understand agile marketing terminology and have backup content tucked away for rainy days.    It’s been a while since there has been a widespread pivot shift that affects the majority...

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Why B2B companies Should Invest in Video Content

Why B2B companies Should Invest in Video Content There are several reasons why household names in the B2B realm invest in video content. It’s a low risk, high reward marketing strategy that can bring long-term value to a marketing strategy.    Investing in B2B video marketing can look like regular, small, and casual clips for social media, and it can also look like more in-depth production explaining...

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How Stories Help Customers Connect with Brands

How Stories Help Customers Connect with Brands Once, when I was a teen, I got a terrible bloody nose about 5 miles up a canyon with no service. Since I was on a run, I was stuck with no one to call and no easy way down. The blood was all over my face and shirt (after just a few seconds, I looked like I was an extra in a horror movie), and after assessing the irreparable damage to my shirt, I just...

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How to Host A Webinar People Want to Attend

How to Host A Webinar People Want to Attend So, it’s time to plan another webinar. Webinars are a dime a dozen nowadays, so it takes a lot more to grab the attention of potential attendees. Pair that with the opinion that some have with half-baked webinars, and finding active attendees can be like pulling teeth. But if you gain a reputation for hosting valuable, engaging webinars, you can rise...

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How Your Brand Reputation May Have Changed in 2020

How Your Brand Reputation May Have Changed in 2020 Whether you like it or not, you are your reputation.    How your audience, community, and beyond perceive your product and values can easily become your reality. This can be a positive thing – it’s how great small starting companies become great large successful companies. However, it’s also the main cause of the demise of older companies.    There...

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Why 2021 Will Be the Year of Co-Marketing

Why 2021 Will Be the Year of Co-Marketing 2020 threw us all for a loop. Whether you are a small business or an international giant, we all had to throw our planned marketing strategy out the window and pivot. Most of our new content was stuffed with phrases like “unprecedented situation” and “the new normal” until we got on the correct footing to move forward with a strong and purposeful message.   In...

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What is a Unique Value Proposition and Why You Need to Establish Yours

What is a Unique Value Proposition and Why You Need to Establish Yours Unless you are a con man selling snake oil, you are probably a big believer in your product. And the best way to sell your product? Get others to believe as well.   Customers have tons of options to choose from for every product on their list. And in many cases, they decide on their choice in a split second. That’s why companies...

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Stimulate Word-Of-Mouth Marketing with Your Digital Strategy

Stimulate Word-Of-Mouth Marketing with Your Digital Strategy When was the last time you bought something from an IG commercial without any further research? Maybe recently, maybe not, but it doesn’t happen with every commercial you see.   When was the last time you bought something because your friend said “You HAVE to try it?” That message is much harder to ignore, and most will succumb to a passionate...

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Questions to ask when you look at marketing campaign results

Questions to ask when you look at marketing campaign results The answers to all of marketing’s biggest mysteries are in the numbers.   Being able to learn and grow from past successes and failures all stems from consistently analyzing and interpreting your data. Understanding your data is so much more than just looking at how much you spent and how much you made.    Looking at your data can feel...

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5 Things to know about your competitors that will improve your marketing strategy

5 Things to know about your competitors to improve marketing Chances are, you know who your competitors are. Understanding where you stand among your competitors, and more importantly, why you have that position, is a great way to improve your brand, product, and marketing.  You probably have some that are trailing you, and others that seem impossible to catch up to.    For the competitors that...

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