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Common Email Marketing Questions and How to Answer Them

Common Email Marketing Questions and How to Answer Them Email marketing is no new task, but not many businesses can claim they cracked the code on how to consistently engage their audience with email campaigns.  Most professionals have multiple email addresses receive hundreds of emails a day – that means that it’s more competitive than ever to grab the attention of and engage your audience.   At...

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Your website should have an impact page. Here’s why.

Your website should have an impact page. Here’s why. Some may think that impact pages are just for nonprofit organizations, or companies that make sneakers out of water bottles. Impact pages are not exclusive to businesses that promote a cause as their main point of existence. In any industry, you can significantly improve your brand reputation by creating content on your company’s social and environmental...

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Want your product in this year’s holiday gift guides? Here’s how.

Want your product in this year’s holiday gift guides? Here’s how. The 2020 year has been full of unforeseen obstacles, and every month we seem to graduate to a new, more difficult level. Nothing is constant, and everything feels up in the air concerning smart, responsible business decisions.    No matter what the rest of the year holds – one thing will stand true: Somehow, we will celebrate holidays....

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Marketing Terms Defined: Content Strategy

Marketing Terms Defined: Content Strategy Content marketing is so much more than just writing blog posts. While the general idea of a content strategy has always and will always be around, a lot has changed in the last couple of years on how we go about it, which leads to the emergence of new content marketing terms.    Whether or not you handle the content strategy on your team, there are many...

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Three B2B Companies that Win at Inbound Marketing (and how you can copy them)

Three B2B Companies that Win at Inbound Marketing (and how you can copy them) The most successful B2B companies rely on strong, long-term relationships with clients to grow their business, brand recognition, and reputation. But how do you start these strong relationships? Your clients aren’t your mother. They won’t just support your business blindly, and you can’t expect brand loyalty right off...

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Create Irresistible Link Previews

Create Irresistible Link Previews We’ve all seen them.    You’re searching through social your social feeds and you come across a link with awkward or non-existent images, boring or confusing titles, and bad descriptions.   What happens next? You ignore it and move on with your life.    Don’t be the person that posts that mediocre-looking link.    No matter how in-depth, well-written, or wonderful...

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Should Your Small Business Have Live Chat?

Should Your Small Business Have Live Chat? We live in a world of instant gratification. We can order items online that arrive the next day. This is why our customers have come to not only appreciate but expect to be able to converse with a company and have an immediate response. Because companies from all industries are jumping on the ‘instant communication’ bandwagon, the threshold for appropriate...

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Conversion Tracking: How To Measure Marketing Success

Conversion Tracking: How To Measure Marketing Success We all have burning questions we desperately want to answer. “Like What is the meaning of life?” and “Does my dog love me for me?” For businesses, these questions probably look like:   “Is our current marketing strategy working?”   If you can answer this basic question, you can improve your marketing strategy and grow your business. If you can’t,...

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What is Customer Intimacy and Why You Should Care

What is Customer Intimacy and Why You Should Care Don’t be afraid to get intimate with your customers. No, that doesn’t mean giving them red roses and candle-lit dinners. It means establishing a close, long-term relationship with your customers, so they feel seen, heard, and appreciated.   While customer intimacy is beneficial for all industries and business models, it is a crucial practice for...

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Marketing to Gen Z: How to Reach Younger Consumers

Marketing to Gen Z: How to Reach Younger Consumers When was the last time you analyzed your customer age demographics? Many companies find that while they resonate with older generations just fine, at a certain age product engagement starts dropping off the map.    Picture a typical Gen Z-er. When I do, I see teenagers doing TikTok dances and living with their parents. It takes a second to remember...

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How to Leverage a Limited Marketing Budget Post COVID

How to Leverage a Limited Marketing Budget Post COVID The age-old expression – money makes the world go ‘round. This is as true in marketing as it is in any category. The more money you have to put into your strategy, the better a chance you will reach a larger audience. Here’s the thing: while that is true, it’s not the only way to go about it. Some very successful campaigns can be created with...

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Build Hype for your Digital Product Launch

Build Hype for your Digital Product Launch It’s exciting to watch your company’s hard work in product research and development come to fruition. All those months spent on market research and product testing were worth it. All the hours put into offering the best possible experience is finally paying off. You now have it – a new product or service that is sure to knock your customer’s socks off. But...

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