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Bad Social Ads Your Audience Doesn’t Want to See Anymore

Bad Social Ads Your Audience Doesn’t Want to See Anymore Our species can’t agree on much. We are constantly fighting over politics, religion, and whether milk goes before or after the cereal pour. But there is one topic that the general public bands together to unanimously agree on – an annoyance of bad social media ads. Every single one of us has at some point complained about how creepy, repetitive,...

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How To Make Interactive Content as a Small Company

How To Make Interactive Content as a Small Company It’s no surprise that cutting-edge tech like artificial intelligence, virtual reality, and other exciting online experiences have been and still are on the rise. The broader theme behind these buzzword trends is that the content that is grabbing people’s attention is content that they can interact with.   Here’s the exciting part: because of the...

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3 Nonprofit Email Automations to Try

3 Nonprofit Email Automations to Try All nonprofits (and many companies in general) have similar pain points surrounding time constraints. One major problem is reaching out to an audience regularly, while still having time to take on every other important project. Each team member wears several hats, and there isn’t enough time in the day to complete every task. However, you need to constantly...

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Co-Branding vs Affiliate Marketing: Which One Is Right For You?

Co-Branding vs Affiliate Marketing: Which One Is Right For You? Leveraging a relationship with another local business or community has many benefits, from creating new revenue channels to finding new engaged audiences. Small-scale relationships can grow viewership and improve brand reputation. Partnerships can create a movement to build off of for years to come. There are 2 major ways to reach...

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The best feel-good marketing campaigns of 2019

The best feel-good marketing campaigns of 2019 How can you gain new traction, audience, or support? Do good.  Creating inspirational campaigns that appeal to the good of humanity will never go out of style. Sometimes people will question the sincerity of these campaigns but if they are done right, real change can occur. That can come in the form of political change, environmental change, or even...

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Nonprofit Marketing Metrics to Track

Nonprofit Marketing Metrics to Track Nonprofits aren’t run exactly like a for-profit business, so they shouldn’t be measured like one. while there is overlap in relevant metrics for the 2 types of businesses, there are specific nonprofit metrics that help you better understand the results of your marketing efforts, and your organization in general. Here are some of the nonprofit marketing metrics...

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2020 Marketing Trends: Are Engagement Metrics Dead?

2020 Marketing Trends: Are Engagement Metrics Dead? Many of us have experienced the following situation: you put money, time, and thought into a new social strategy or updated website. You anxiously twiddle our thumbs and get ready to watch our Google Analytics and Facebook insights to watch all the numbers and arrows light up like green Christmas lights. But instead, the unspeakable happens. You...

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Strategies that Minimize Buyer’s Remorse

Strategies that Minimize Buyer’s Remorse Last night, I popped into Lush Cosmetics because I had time to spare and love the smells that always accompany the business. Without any plans to purchase, I perused the bath-bombs and happened upon the shampoo bars. Having the average amount of green-guilt we all tend to have, I’ve always been intrigued by this little plastic-free alternative to bottled...

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5 Customer Relations Practices You Need To Adapt

5 Customer Relations Practices You Need To Adapt All the money, effort, time and planning you put into getting in front of potential customers is awesome. But, what do you do once you have their attention? Your customer relations strategy can hugely impact your business – positively or negatively. Certain relationship marketing practices need to be recognized to stay competitive in the coming years....

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Leveraging Instagram for Peer to Peer Fundraisers

Leveraging Instagram for Peer to Peer Fundraisers Facebook has historically brought it with the Peer-t-peer fundraiser functionalities, but Instagram has taken steps to be an even easier platform to promote nonprofit donations. The Instagram donate button that was an added functionality to Instagram stories can be a game-changer for peer-to-peer fundraisers. It takes less than one minute to set...

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How to Market Boring Products on Social Media

How to Market Boring Products on Social Media We can’t all sell shiny diamond necklaces and skateboards. But what about homeowner’s insurance? Tampons? Allergy Meds? And everything else that has always been considered a boring product? Comparing your product to necklaces and skateboards may make you feel a bit of FOMO. Keep in mind – most companies are selling boring products that are not considered...

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Life After December: Turn Holiday Leads Into Lifetime Customers

One-purchase wonders are great. Lifetime supporters are better.   If you do holiday promoting right, brand awareness and activity boosts during the holiday season. On average, holiday content  ad impressions typically increase by 50% during the holiday season, click-through rates rise 100% and direct traffic increases by 150%. That means we are getting a boatload...

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