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Debunking Misconceptions and Unlocking Success with a Marketing Agency 

Debunking Misconceptions and Unlocking Success with a Marketing Agency Marketing empowers organizations and nonprofits to stand out in a highly competitive and crowded landscape. However, common misconceptions surrounding nonprofit marketing can hinder an organization’s ability to accomplish their goals. This blog post aims to debunk these myths and shed light on the significant value marketing...

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How to Develop a Data-Driven Marketing Strategy for Your Nonprofit

How to Develop a Data-Driven Marketing Strategy for Your Nonprofit What is data-driven marketing?    Data-driven marketing uses audience and third-party data to gain insight into donor motivations, preferences and behaviors. These insights allow organizations to develop customized marketing strategies that drive the greatest return on investment (ROI).  How is data-driven marketing different...

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Leveraging LinkedIn for Nonprofits

Leveraging LinkedIn for Nonprofits LinkedIn, the world’s largest professional network on the internet. You may use it to search for jobs, connect with professionals, or check in on friends’ job statuses. But are you utilizing LinkedIn for your nonprofit organization? Coming straight from the LinkedIn for Nonprofit page itself, LinkedIn can power your nonprofit in the following ways.   Hire – Find...

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A Comprehensive Guide to Peer-to-Peer Fundraising

A Comprehensive Guide to Peer-to-Peer Fundraising What is Peer-to-Peer Fundraising? Peer-to-peer fundraising represents a dynamic online strategy that empowers individuals to champion a noble cause by actively raising funds. Harnessing the power of your current supporters and their extensive social networks, this approach generates funds, extends your donor network, and magnifies the spotlight...

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How to use Reddit for Marketing

How to use Reddit for Marketing What is Reddit?   Reddit is a popular online platform that functions as a social news aggregation, discussion, and community forum. Users, also known as “Redditors,” can submit links, images, and text posts to themed communities called “subreddits.” These subreddits cover various topics, including news, entertainment, technology, sports, and...

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Utilizing Social Media for your Nonprofit Organization

Utilizing Social Media for your Nonprofit Organization This past year, nonprofit organizations have felt the hardships of COVID-19 as in-person fundraising events and donor meetings have been limited. Nonprofit organizations have pivoted their fundraising strategies to use social media to increase donations, improve visibility, and develop relationships with their constituents. Social media allows...

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Key Aspects of a Year-End Appeal that will Inspire Nonprofit Giving

Key Aspects of a Year-End Appeal that will Inspire Nonprofit Giving For many nonprofits, the year-end appeal is the major push of the year that inspires a large chunk of financial support for the upcoming annual efforts. Your nonprofit has no shortage of opportunities to leverage those donations, so investing in your year-end Appeal is crucial to growth.  In short, how much you put into your year-end...

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5 Things to Know About Classy for Facebook

5 Things to Know About Classy for Facebook Every nonprofit wants to know people care about their cause. One of the most crucial ways people can do that is through peer to peer campaigns.   Peer-to-peer campaigns are grown through the passion and dedication of your supporters to reach new audiences with your message. This kind of public support reinforces community trust in an organization and strengthens...

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The Silver Lining of a Canceled Event

The Silver Lining of a Canceled Event Canceled events are a main point of conversation this spring. From small gatherings to large-scale conferences, companies are scrambling to minimize their losses and find ways to salvage some value from the efforts of event planning. While some are still trying to stick to face-to-face, others are accepting that it’s time to get thrifty. The jump from an in-person...

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How to Leverage #GivingTuesdayNow

How to Leverage #GivingTuesdayNow The world has called out for help, and some of the most powerful leaders in the world are doing their best to answer that call. The worldwide pandemic of COVID-19 has affected everyone and everything in ways we haven’t seen in decades. While the consequences are felt everywhere, low-income communities have been hit the hardest. That is why support for nonprofit...

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Creating a Great Nonprofit Social Toolkit

Creating a Great Nonprofit Social Toolkit Supporter-created content is one of the most heart-warming, validating things you can see as a nonprofit organization. Individuals taking your cause into their own hands can lead to awesome benefits for your org. But what if you have specific preferences for your public facing brand? It is extremely helpful to give your active supporters some helpful social...

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3 Nonprofit Email Automations to Try

3 Nonprofit Email Automations to Try All nonprofits (and many companies in general) have similar pain points surrounding time constraints. One major problem is reaching out to an audience regularly, while still having time to take on every other important project. Each team member wears several hats, and there isn’t enough time in the day to complete every task. However, you need to constantly...

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