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Creative Ads: Super Bowl Highlights and More

The Super Bowl is behind us and that means we’ve been inundated with reports on which advertisers “won.”* Rankings differ, naturally. The Super Bowl Ad Meter from USA Today ranks spots based on online user ratings. The top five included the NFL’s “The 100-Year Game,” Amazon’s “Not Everything Makes the Cut,” Microsoft’s “We Will All...

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Standouts from Disrupt SF 2018

  Conferences are a crazy flood of news and tech updates and speakers and networking and…whew, I’m tired just thinking about it. But some amazing things come out of them. Here’s the run down on four standouts from Techcrunch Disrupt SF 2018. I didn’t attend myself but like to keep abreast of emerging tech and the highlights below were pretty neat tech announcements. TechCrunch Disrupt is...

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Happy Earth Day!

1970: Apollo 13, the last Beatles album, Vietnam War protests, the deaths of Jimi Hendrix and Janis Joplin, and the first Earth Day celebration. Earth Day has a special significance to those living in Santa Barbara, Calif. On January 28, 1969, an oil platform six miles off Santa Barbara’s coast ruptured. Over the next ten days, nearly 100,000 barrels of crude oil (~4.2 million gallons) spilled...

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Women’s History Month: Wise Words from Trailblazers

Since the first observance in 1911, people worldwide celebrate International Women’s Day on March 8. In the U.S., the entire month of March is dedicated to women’s history. And while the Dowitcher gals certainly don’t need a national holiday to entice us to celebrate all the incredible, strong, and talented women in our lives, we’re glad that March is known as Women’s...

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The Return of an Icon: Nokia 3310 Makes a Comeback

Do you remember “Snake”? If you’re under 20 you likely missed out on playing the popular cellphone game. For those who did waste countless hours playing the addictive and frustrating game, you’re in for a treat: the phone that made the game famous is returning. Those of us lucky enough to experience the glory that was the Nokia 3310 can rejoice because it’s making...

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Merriam-Webster New Words Alert!

Where my language lovers at? Online dictionary Merriam-Webster announced on February 7, 2017 that it added more than 1000 new words to its catalog! Some of the new additions have been around for decades. Others are the result of newer technologies. And some of the new words come from pop culture, science, medicine, and sports and saw a spike in recent use. Isn’t the breadth of the English...

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5 Ways Netflix is Winning at Content Marketing

We’re currently witnessing a boom in TV-like content (i.e. Facebook Live) while simultaneously experiencing a semi-revolution in TV and film, in the form of our favorite on-demand content service: When Netflix launched in 1998, it was predominantly an online DVD rental service for film buffs. Since then, the company has shifted its focus to streaming TV shows, movies, and original content...

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#OptOutside Campaign 2016: REI Builds on a Movement

Last year REI did something some retailers thought was crazy, and some marketers thought was brilliant: they decided to close their stores (and online fulfillment) on Black Friday, give employees a paid day off, and encourage everyone to get outside. The #OptOutside campaign started a movement bigger than the outdoor retailer and proceeded to win not only good will but a boatload of advertising...

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Foregone Formats

I came across an article last week that cited playlists are on the rise. Using the 25th anniversary of Nirvana’s “Nevermind” album, the author then went on to question the necessity of a whole album. I am unabashedly a Kurt Cobain fan so this reference point certainly grabbed my attention. Released in 1991, the seminal “Nevermind” album forever changed the face of rock...

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Social Media Platforms’ New Mindset

so·cial me·di·a noun 1. websites and applications that enable users to create and share content or to participate in social networking. A few news items I read recently got me thinking: Have we completely grown beyond “social media”? Companies like Snapchat are certainly trying to shed the label. The ‘don’t-call-me-a-social-media-company’ company has dropped the...

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Revisiting Internet Relics, Part Two

As I covered in Part One, we’ve come a long way since the early days of the World Wide Web. But over the last 20 years of advances, a lot of trends and services got left by the wayside. I thought it would be fun to look back on the things that used to be such an important part of our lives — until bigger, better things came along, that is. Let’s get right back into it, shall we? Part...

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Revisiting Internet Relics, Part One

Oh, 1996. The year when every other woman had “The Rachel” haircut, big overalls and tiny backpacks were in fashion, and The Wallflowers kept reminding us that we could drive it home with “One Headlight.” Well, a lot can change in 20 years. For example, ladies have moved on to styling their hair in “The Monica” (okay, just kidding). But while big overalls and...

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