Resources Archives - Page 2 of 5

The 2018 Marketing Technology Landscape

Each year, in what can only be called a labor of love, Scott Brinker releases the Marketing Technology Landscape Supergraphic. Last time we shared it, there were only about 1000 charted solutions….this year? A whopping 6,829 marketing technology (aka martech) solutions from 6,242 unique marketing tech vendors! I know – it’s SO MINISCULE. Feel free to zoom in here. Brinker also...

Is Your Brand Evolving?

Brand image and identity tie in heavily with business success. After all, the brand is the story you’re telling to engage with the audience, from tangible items like the name, logo, and website to intangible components of your company that help build a connection between company and customer. But a brand should not be a static thing; it needs to grow and adapt to match current trends. As...

3 Ways to Expand Your Marketing Team

Many companies will reach a point when expansion is necessary. If your business is at this point then let me say, congratulations! This means your business is growing more sophisticated and it no longer makes sense for you alone to play marketer. A marketing team plays a vital role in the promotion of a business or the mission of an organization. But needs vary group to group, so which direction...

Revisiting Your Marketing Personas

Creating your buyer personas is the foundation of an effective inbound marketing strategy. You (or your marketing team) worked out your ideal customers back when you first created your marketing strategy using market research, sales analytics, and business goals. You researched their priorities and created content that resonated with their needs. This was an integral piece of your strategy because...

Rebranding in 2018

It might be the right time for a change in brand identity. New year, new you, right? There are a whole host of reasons why brands might want a fresh new look and feel. What’s most important for a successful rebranding is that you approach it correctly. The first step is to get clear on what a brand actually is. Spoiler, it’s not just your logo! A brand is the sum of all messages, interactions,...

Best Sites for Beautiful Business Cards: Our Top Picks

Image via Zazzle As long as I have industry events, parties, and networking mixers to attend, I will always have a need for business cards to hand out. And I’m sure this is the case for everybody else, too, right? Sure, there’s been a decline in demand for traditional printed marketing materials over the years (you’ll never hear me go as far as claiming that “print is dead,”...

Desperately Searching For Blog Topics? Here’s Where To Find Them

One of the most daunting things a writer faces is a blank page. Have you ever poured your coffee, sat down at your computer with a new document open and just….sat there watching the cursor blink? Yeah, in case you’re one of the lucky one’s who always knows what to write about, let me tell you that it is no fun. When you are constantly creating content and posting new pieces regularly,...

Seven Resources to Learn Video Marketing

HubSpot’s State of Inbound 2017 report (download it below!) cites video as one of the top disruptors to the marketing landscape. Many in the business see video as a great channel to connect with prospects. Some see video as a tool that will make their jobs obsolete and worry about the impact video will have on their careers. I say, instead of fretting, choose to get trained; learn all that...

Back to Basics: Web Hosting

Typically, when creating a website, a lot of questions pop up. One of the questions we often begin by asking clients who are looking for a new website is “Do you have your current web hosting information?” We’ll need that down the line and we like to ask early so that people have time to do a little digging if they don’t have the information easily accessible…or if...

Questions to Kick Off a Rebranding

B R A N D I N G: It’s the work you do to influence the way your organization is perceived. Align your internal identity and external image and you’ve got one seriously powerful brand. Looking to change up your company’s image? Many folks might feel that change is not necessary or they’ll feel a strong attachment to the existing name, logo, mission. But every so often, a...

If a Site Isn’t Ad-Blocker Friendly, More Consumers Would Choose Their Ad Blocker Over Site Access

For the past eight years, inbound marketing and sales software company Hubspot has published an annual report titled State of Inbound. Hubspot surveys thousands of marketers and salespeople worldwide about their challenges, priorities, and strategies. All those tasty tidbits of information are then compiled into an extensive analysis report that not only presents the data but predicts the...