Medium Goes Big with Brand-Friendly Publishing Suite

For years now we’ve known Medium as a neat little self-publishing tool that anyone can use to put their words in virtual ink. Now, Medium’s made an aggressive move to position itself as much more than that: a comprehensive platform that could effectively replace your blog — or even your whole website. But before I get too far ahead of myself, let’s review the slew of new...

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3 Places to Connect with Mobile Customers

We know that the mobile revolution has been here for quite awhile. Almost 95% of smartphone owners use their cell phones to conduct business. And 87% of consumers turn to their smartphone to search for local business information.  This makes it imperative that your business does everything it can to reach them via mobile, right? So how do you provide a great mobile experience and connect with potential...

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Facebook for Nonprofits Underwhelms

Over the past month, you may have heard some chatter about a brand new tool Facebook has rolled out. Not surprising. Since 2013, Facebook has been trying to assert itself as a force for social good. In November of last year, they launched fundraiser pages and improved donate features. (See a past Dowitcher blog on this very topic!) In December, they even created a Social Good Team, dedicated to...

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New Marketing Data: Inbound Campaigns Consistently Delivering ROI

The 2015 State of Inbound Report included some very interesting data on the effectiveness of inbound marketing campaigns (in case you’re unfamiliar with this report, head over to this previous post of mine for background information). Before I dive in to this great data, let me offer up a little background on this whole “inbound marketing” thing. What is Inbound Marketing? Inbound...

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Smaller Website Images = Bigger Returns. These Compression Tools Can Help.

True story: Last week I was on a small retailer’s website, my cart loaded up with goodies. Ready to buy, I walked through the checkout process, finally hit “purchase” and… nothing. It just hung there, loading. After a minute I got impatient and tried refreshing the page, which sent me all the way back to square one. So I retraced my steps through checkout only to have the...

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Tech Trends: Favorite Devices and Services for Young and Old

Can I tell you a personal story? In 1985 my dad scrimped and saved to buy a VCR, which was the hot new home entertainment gadget at the time. After he bought one, he saved up to buy another so that he could play movies on one and record them on the other. (Don’t tell the FCC!) My mom and her sisters pooled their money to give my grandparents a VCR for their anniversary. I remember all the...

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6 Must Have iPhone Photography Apps

If you’re anything like me, you have your smartphone within arms reach 24/7. You just never know when you’re going to receive a business call, need to look up recent news, or update your Facebook status. Right? Most recently, I’ve noticed that I’ve been increasingly using my Smartphone to take snapshots of my everyday life. I typically love to take pictures with my chunky digital camera, however...

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Four Top Sites for Creative Business Cards

Print may be dead, but business cards sure aren’t. In an era that’s seen a decline in traditional marketing materials like flyers, catalogs, and mailers, business cards remain a surefire way to market yourself. If you’re self-employed, self-promotion is essential to your survival — but it’s also harder to come by. It can be quite costly to have someone create business...

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This Social Media Cheat Sheet Will Help You Stay Out of Design Trouble

Ah, the ever-changing world of social media. Not only do marketers have to keep up with new and evolving platforms, they have to constantly keep up with new and evolving platform features. Who among us hasn’t logged into a social media account to find that the layout has completely changed? Now there’s, say, a new cover image, or a new place to add a video. Or maybe the profile photo...

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Cool Tool: The Periodic Table of Content Marketing

I was never very good at chemistry. Protons, neutrons, electrons, isotopes — the very properties of chemical elements seemed to me like words from a foreign language. But when the teacher introduced the periodic table of elements, it was like a little lightbulb went on. Here was everything I needed to know about chemical elements, arranged neatly into groups, periods, and blocks according...

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Cool Tool: The Beginner’s Guide to Social Media

I get the feeling I repeat myself a lot on this blog when it comes to social media: what it is, why it’s vital to your business, how to get started, and how to keep going. And I do repeat myself, but that’s because I care! Social media isn’t the be-all and end-all of a business, but these days it’s an extremely important component — think of it as a leg supporting a...

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Choosing and Using Recyled Paper

Fun paper mobiles made by Gosh and Golly // Source: Here at Dowitcher Designs we aren’t printing nearly as many marketing materials anymore, especially with so many easier online marketing options. But there are still items that are necessary to have in paper — like business cards — so when you have to print, why not choose a recycled option? Many...

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