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Owning Your Online Reviews: Tips, Tricks, and Best Practices (Part 2)

In Part 1 I talked about why online reviews are so important to your business and how to get started on review sites. Now it’s time to discuss how to get reviews and how to manage them. Getting reviews If you haven’t bothered to look at your review site pages until now, there’s a decent chance that users haven’t yet left much in the way of reviews. And if you find yourself...

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Owning Your Online Reviews: Tips, Tricks, and Best Practices (Part 1)

Recently I extolled the virtues of online reviews for small businesses. Reviews are important for consumers, because they help sort out “good” businesses from “bad.” We’ve all had bad experiences with businesses; experiences we don’t care to repeat. And so more and more, we go online to read what others have had to say before the first visit. As much as a review...

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Practical Tips for Creating and Sharing Your First Vine

What will you create today? I’ve talked about why you should strongly consider adding Vine to your social media marketing strategy. But there’s still the question of how. To that end, I’ve put together a list of practical do’s and don’t to help you create your first Vine. DON’T: Don’t do it halfway. I’m a firm believer that you get back what you put...

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Digital Life After Death: Managing Your Online Assets

Uploading photos, sharing updates, writing emails, playing games — all in a day’s work online. The Internet is so intertwined in both our jobs and our homes that it’s easy to forget that all of us online today are collectively the first “generation” to build and maintain digital presences. We don’t think about the stuff we put out into the ‘net as assets,...

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Cool Tool: Easy Custom Dashboards for Google Analytics

If you have a website, then you have a Google Analytics account. [Please tell me you have a Google Analytics account?!] Analytics are vital to gauging both your website’s successes and its failures. Are your visitors abandoning their carts before checkout is completed? Do you have a high bounce rate? Which content is getting the most traffic? What are your traffic sources? These are things...

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How to Prevent and Survive Website Downtime

Well, this is good timing. Just after writing my last post on Twitter’s ongoing issues with technical and capacity problems, I came across a handy KissMetrics infographic that helps drive my point home about the impact of website performance: “[Downtime] can seriously affect user confidence, loyalty and ultimately eat into our bottom line.” Well said, KissMetrics, well said. While...

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Hello Google Shopping, Part 4: The Strategy

Price comparison engines are not all the same! In Part 1, we covered the old Google Product Search; in Part 2, we reviewed the changes that are taking place in the new Google Shopping; and in Part 3, we did some analysis. Now, in the final part of our series, let’s take a look at the choices merchants have before them, and how they might strategize. Alternatives to Google Shopping So if paying...

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Hello Google Shopping, Part 3: The Analysis

The way we shop online is always changing. In Part 1, we covered the old Google Product Shopping, and in Part 2, we reviewed the changes that are taking place in the new Google Shopping. Now, it’s time for some analysis. So what will come of the new paid inclusion model? Let’s take a look. The Good and the Bad Google Shopping pros: Better and more trusted product search information...

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Hello Google Shopping, Part 2: No More Free Clicks

In Part 1, we talked about what Google Product Search has been — up until now. Here in Part 2, we’ll discuss what it’s becoming. Google is in the process of phasing out free Product Search and phasing in monetized Google Shopping — in fact, it’s already started happening. Before we dive into the details, take a good look for yourself. Product Search then: … and...

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Hello Google Shopping, Part 1: Farewell Product Search

Well, it’s happening. Free Google Product Search is being phased out, and a new, paid inclusion model is being phased in. What’s Google Product Search, you ask? Fair enough. It is a legitimate question. Product Search has been incorporated into Google for so long that’s it’s become a seamless part of the search landscape. This picture will help identify the old Product Search...

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Where To Find Blog Topics

Yikes! A blank page can be a daunting sight. You’ve poured some coffee or tea and sat down at your computer. You’ve signed into your blog’s admin panel and added a new post. And now you’re staring at the blank page on your screen as the cursor blinks. So, uh… what next? Figuring out what to write about can be the hardest part of writing. Why else are creative types...

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Getting Started: What Should You Blog About?

So, you’ve started a blog. Congratulations! You’re well on your way to extending your brand, showcasing your knowledge, and driving traffic to your site. But where do you start? How do you figure out what to write about? It goes without saying, of course, that your blog should be about your business or field. But that doesn’t mean your content needs to stay inside a narrow focus. Let’s...

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