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All About Blogging

Work blogging into a piece of your business pie. I know, I know. I’m using a blog to tell you about why you should have one. Yes, I’m blogging about blogging. Biased much? Admittedly, I am. I’m entirely sold on the concept of blogging as an extension of your business. Done right, a blog can help grow both your business and your professional life. Here’s what a blog is, what...

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Favicons: A Comprehensive Guide to Making and Installing Them

A collection of favicons If I didn’t know any better, I’d have to wager a guess that a favicon was a character in a popular children’s video game. But I do know better, since I create favicons for every website we build. And there’s a chance that you, gentle reader, might be here looking to find out how to do just that. Now, it’s true that there are already a lot of...

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Got Forms? Here’s How to Get the Most Out of Them.

Make sure your prospects complete that form! Here’s a brain-teaser for you: What do we do on the internet nearly every day — sometimes several times in one day? (Hint: the answer should not be “stalk an ex’s Facebook profile.” If it is, you may want to move on, already.) Okay, give up? The answer, as you’ve probably already gathered from the title of this post,...

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Quick Guide to Using Google Alerts

Google has so many tools, it’s hard to know which ones to use! The answer is usually most of them if you’re running a web marketing campaign, but we know it’s important to prioritize. Because we care about the limited time we all have, we’ll be periodically highlighting the Google tools you should definitely be using, and the ones we use regularly. We’ll start with...

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The Small Business Guide to Copyright, Trademark, and Patent

So you finally got your business off the ground and running — congratulations! You’ve got a stellar slogan and logo, you’ve got a shiny website proudly displaying your goods and services, and you’ve even got a smart blog where you share your thoughts on your industry. As your client list grows your days are getting busier and busier. Well, slow down just a second, partner....

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Podcasts: Your Get-Started Guide

Podcasting. Sounds like something straight out of The Jetsons, right? You’d almost expect it to involve some sort of pod-like vehicle that launches you to any destination of your choice. Speaking of which — why haven’t they invented that yet? I’m also still waiting for that big machine that bathes, clothes, and grooms you in five seconds flat. I could save so much time in the morning! But back...

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When to Publish a Blog Post

Content is key to blogging, as is timing. So say you have that blog post ready to go — when should you publish it? The answer for you depends on your specific market, and what you’re looking for (more views? more engagement?). But there are some key facts from research done by Dan Zarrella (@danzarrella), searchengineland.com (@sengineland) and HubSpot. And now KissMetrics has assembled...

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