Search Engine Marketing Archives

Why Your Nonprofit Should Be Using Google Grants

Why Your Nonprofit Should Be Using Google Grants What it is and why you want it It’s hard to be visible online, especially in search results, without spending some serious money. How can your nonprofit get the attention it needs with little to no funds for paid search? Google Ad Grants! What are Google Ad Grants? Ad Grants offer up to $10,000 per month to qualifying nonprofits to increase their...

Answers on Google Question Hub

Answers on Google Question Hub There are over 2 billion websites on the internet that cover every topic under the sun thousands of times over. And after all that, we can still come up with questions that are unanswered on the internet with a quick google search. Google is constantly trying to find ways to improve the content on Search Engine Results Pages for searchers and promote higher quality...

Should you care about the Bing yes/no update?

Should you care about the Bing yes/no update? Short answer: yes. Google is king, but Bing is no joke. 126 million unique US users performed 6 billion searches on the Bing Network in March 2019. Today, Bing controls 36% of the US desktop search market. In general, we base our SEO success on our Google results. That means Bing has less competition, and it may be easier to enact real improvements...

How to Improve your Google Presence Immediately

How to Improve your Google Presence Immediately Google in all its ever-changing, secretive, confusing glory. Even the experts that dedicate their careers to understanding Google are always playing catch-up. You can start working towards SEO goals, through writing new content, on-page optimization and working on website health updates. But even after all that work, you may not see major results...

Simple Nonprofit SEO Strategy

Simple Nonprofit SEO Strategy A consistent nonprofit SEO strategy is a great way to get visibility to your organization without spending the limited marketing budget you have. Implementing some basic SEO tactics doesn’t have to take all day – there are some quick-fixes to your online efforts that can have lasting effects. Just add a few good habits to your current marketing strategy to consistently...

Nonprofit Marketing Metrics to Track

Nonprofit Marketing Metrics to Track Nonprofits aren’t run exactly like a for-profit business, so they shouldn’t be measured like one. while there is overlap in relevant metrics for the 2 types of businesses, there are specific nonprofit metrics that help you better understand the results of your marketing efforts, and your organization in general. Here are some of the nonprofit marketing metrics...

5 Websites That Own User Flow

5 Websites That Own User Flow User Flow: how we get our customers from the home page to the confirmation page. In short, user flow is a series of steps a user takes to achieve a meaningful goal. When user flow falls flat, websites have high bounce rates, low conversions and lost leads. When a company puts time and conscious planning into user flow, the results speak for themselves. Here are 5 companies...

Forget the Funnel

The funnel is changing. Consumer behavior has changed and therefore so has the buyer’s journey. Now, yes – we’ve known this for years and many savvy marketing directors have already adopted full-funnel marketing strategies. But with the rise of mobile-first we have even more insights to back the claim that we need to completely rethink the traditional marketing funnel...

Voice Search: Thinking Beyond Google

What would you say if I said, voice search in 2019 isn’t a single-search-engine game? There are four dominant voice assistants on the market and only one – Google Assistant – uses Google’s search engine and Google applications. Siri, Alexa, and Cortana, owned by Apple, Amazon, and Microsoft, respectively, are in hundreds of millions of voice-enabled devices and don’t...

The Evolution and Importance of Voice Search

You’ve heard it before: voice search is the way of the future. We even included it in our rundown of the top digital marketing trends for 2019 and we discuss how to optimize for it in our digital marketing predictions for 2020. But will it actually be a massive revolution in the way we search and the way marketers market? I personally think visual search will catch on in the near future...

Harness the Power of Online Reviews

The Power of Online Reviews for Small Businesses It’s easy to underestimate the power of an online review. But a positive review can make all the difference for your company’s reputation and growth. And a negative one could be destructive. Word of mouth or social proof has always been key to business success. Today that means online reviews. A lot of small business owners think that...

A Look at Google Ads

Have you said goodbye to the old AdWords and hello to the new Google Ads? Back in July, Google began transitioning accounts to the new interface. The update and new look is intended to provide advertisers with more great resources for managing the ever-changing world of paid search advertising. It’s an uber-competitive environment and Google Ads is there with its shiny new reporting and automation...

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