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Why Your Nonprofit Should Be Using Google Grants

Why Your Nonprofit Should Be Using Google Grants What it is and why you want it It’s hard to be visible online, especially in search results, without spending some serious money. How can your nonprofit get the attention it needs with little to no funds for paid search? Google Ad Grants!  What are Google Ad Grants? Ad Grants offer up to $10,000  per month to qualifying nonprofits to increase their...

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Google’s MUM Capabilities & the Future of Search

Google’s MUM Capabilities & the Future of Search Google has recently announced a redesign of its search engine with the introduction of an artificial intelligence feature called MUM. 1,000 more powerful than its predecessor BERT, Google MUM allows the search engine to better understand the content and search intent. Not only is MUM trained in 75 different languages, but it also understands...

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5 Common SEO Questions Answered

5 Common SEO Questions Answered Do you know when you meet someone for the first time and are well into the conversation before you realize you can’t remember their name? You meet at gatherings again and again, and now it feels way too late to ask them. You’re in too deep, and just accept that you’ll continue to have conversations with this person every once and a while, and hope that you never...

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Should Your Brand Have a Wikipedia Page?

Should Your Brand Have a Wikipedia Page? Flashback to high school when Wikipedia was a major tool to our academic success. Can it still be now?   Wikipedia is the crowd-sourced online encyclopedia that covers everything from the history of the high five to toilet paper orientation. But, you can also learn about Nike, Ben & Jerry’s, or Intel.    You don’t need to be a fortune-500 company to...

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5 Link-Building Outreach Strategies To Try

5 Link-Building Outreach Strategies To Try Finding a good link is a lot like trying to break into show business. It can feel like the marketing equivalent of hitting several auditions, trying your best, and then waiting for the result. You have to deal with so much rejection – but once you land your dream role (backlink), it can propel you into stardom (page 1 of Google).   Link building is widely-viewed...

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What Are Pillar Pages and How to Build SEO-Friendly Content

What Are Pillar Pages and How to Build SEO-Friendly Content Where a blog without a content strategy can look like a lovely pile of miscellaneous topics, a blog page with a pillar page strategy creates neat towers of content topics. This content strategy has proven beneficial for the SERPs that house them and the humans that read them.  Content giants all over the internet have adopted and built...

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Should You Bother with SEO in 2020?

Should You Bother with SEO in 2020? It used to be that if you stuffed your website full of keywords and bought enough backlinks, your content will show at the top of Google. Now, we look back on that time and laugh as if it was a wacky hairstyle that we thought was cool in high school.   The next SEO trend that grew into popularity was the belief that as long as you had a keyword strategy and metadata,...

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SEO Tips: 20+ Ways to Improve Image SEO in 2020

SEO Tips: 20+ Ways to Improve Image SEO in 2020 Depending on your industry, Image SEO can be just as important as on-page SEO. Because a third of all searches performed in Google are for images, that’s a lot of prime real estate to capitalize on.    For companies that sell products or create highly visual offerings will especially benefit from an image SEO strategy that is in tip-top shape.   How...

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Answers on Google Question Hub

Answers on Google Question Hub There are over 2 billion websites on the internet that cover every topic under the sun thousands of times over. And after all that, we can still come up with questions that are unanswered on the internet with a quick google search.   Google is constantly trying to find ways to improve the content on Search Engine Results Pages for searchers and promote higher quality...

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How to Build Links in 2020

How to Build Links in 2020 Yes, link building is time consuming. Yes, link building is full of rejection. But, just as with anything worth pursuing, the longer you stay at it the more like you are to find those “golden nugget” link-building opportunities that can boost your search engine presence and help you gain valuable traffic for years to come.   If you thought actively pursuing links was...

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Should you care about the Bing yes/no update?

Should you care about the Bing yes/no update? Short answer: yes. Google is king, but Bing is no joke. 126 million unique US users performed 6 billion searches on the Bing Network in March 2019. Today, Bing controls 36% of the US desktop search market. In general, we base our SEO success on our Google results. That means Bing has less competition, and it may be easier to enact real improvements...

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How to Improve your Google Presence Immediately

How to Improve your Google Presence Immediately Google in all its ever-changing, secretive, confusing glory. Even the experts that dedicate their careers to understanding Google are always playing catch-up. You can start working towards SEO goals, through writing new content, on-page optimization and working on website health updates. But even after all that work, you may not see major results...

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