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Social Media: Why You Should Respond to Negative Comments

You’ve worked hard to grow your business and your reputation, and someone has just started complaining about you via one of the many social media channels available. If Fluffy is about to post a review, it's not going to be pretty. Unfortunately, there are endless examples to draw from. In fact, they follow a formula, and you can fill in the blanks (like MadLibs… brings me back!): (name)...

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How to Grow Your Presence on Twitter

I’ll admit it, I was a late adopter of Twitter. Something about that 140-character limit seemed, well, limiting, and I was sure I didn’t need to add another distraction to my day. I figured it’d be better to leave the tweeting to the birds. Two years after I finally overcame my reluctance and opened an account, I’m a solid believer in this social media platform. Yep, I’m one of those annoying Twitter...

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