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Social Media Management Tools: Which is best for you?

Social Media Management Tools: Which is best for you? The suggested posting frequency for Facebook is 3-5 times a week. Instagram is 3-7 times a week. For Twitter, it’s multiple times a day. With numbers like that, it’s almost impossible to manage a social schedule manually. If you are managing your company’s social content calendar, there’s a great chance you are already using a social management...

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How to Apply for a Verification Badge on Any Social Platform

How to Apply for a Verification Badge on Any Social Platform The verification badge – the tiny little blue checkmark that sets you apart from millions of other accounts. While this badge may be a bit unattainable for most right now, there is growth to be had and popularity to be earned that can take you there. So it helps to know how to apply, set your accounts up for success, and maximize the...

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9 Ways to Repurpose Content on Instagram

9 Ways to Repurpose Content on Instagram You’ve heard of upcycling old towels into dish rags, t-shirts into bookbags, and palettes into bedframes. But what about blog posts into videos, or videos into reels? In upcycle culture, anything can be made into something even better. When you look at the content with the same thought process, you not only save your company time and money, you also create...

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Social Media Mistakes to Avoid

Social Media Mistakes to Avoid There are over 152 million active Twitter accounts, 1 billion active Instagram accounts, and 2.7 billion active Facebook accounts in this world. That is a lot of social media content, and a lot of people looking at it. Those numbers represent a host of opportunities to grow an audience, connect with like-minded individuals, find companies to collaborate with, and...

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Boost Social Ads with Weather-Based Ad Targeting

Boost Social Ads with Weather-Based Ad Targeting When you hear the term ad targeting, you probably think of demographics, location, behavior, and interests. These are all important aspects to take into account when shaping your targeting strategy, but the buck doesn’t stop here. The most successful campaigns are like love at first sight: they greet the right person at the right time. Incorporating...

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Pinterest for Creative Pros: 2020 Updates

Pinterest for Creative Pros: 2020 Updates Pinterest isn’t for every business, but it can be crucial for businesses that rely on visually-appealing content. This isn’t a secret for relevant companies – of the 200 billion pins on Pinterest, majority are brand or product-related pins. Pinterest is a great platform to reach your target market with content when they are researching and comparing products...

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Instagram Reels May End TikTok’s Reign

Instagram Reels May End TikTok’s Reign It’s happened before… just a couple years ago when Snapchat held the trophy for 24-hour story content. It seemed like things were looking up for the social media platform – it was wildly popular for Snapchat users and seemed to be the key to reinvigorating the popular opinion of the platform. Then, Instagram launched Instagram Stories, and everyone jumped...

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How to Stimulate User-Generated Content

How to Stimulate User-Generated Content Your followers can also be your most valuable promoters. If a customer likes a product or service enough, they may shout it from the rooftops (or more likely post about it on social media). User-generated content is a key aspect to a great social feed, landing page, or blog post.     User-generated content is any form of content created by people, rather...

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TikTok For Business Is Your Chance to Go Viral

TikTok For Business Is Your Chance to Go Viral TikTok – where a video on how to code and a video of a duck dressed as a baby can comfortably coexist right next to each other. If that seems unrealistic, jump on the platform. You will see choreographed dances, musical renditions, and endless examples of trend videos people love to recreate. The one common theme between them all is a dedication to...

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What is Facebook Shops and How to Set Up Social Media Ecommerce

What is Facebook Shops and How to Set Up Social Media Ecommerce While social platforms have dipped their toes in having a social Ecommerce option for a while now, they are diving headfirst into the idea with a new update that started rolling out in May of 2020. Facebook, Instagram, and Pinterest all introduced new social Ecommerce updates as a response to the global COVID pandemic. Businesses have...

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Build Hype for your Digital Product Launch

Build Hype for your Digital Product Launch It’s exciting to watch your company’s hard work in product research and development come to fruition. All those months spent on market research and product testing were worth it. All the hours put into offering the best possible experience is finally paying off. You now have it – a new product or service that is sure to knock your customer’s socks off. But...

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Engaging IG Live Content to Try

Engaging IG Live Content to Try  Everyone and their mother are creating IG Live content during this huge shift to digital communication. Does that mean that the strategy is too crowded to make some meaningful connections with your followers? Not necessarily. Full IG content can be easily planned and executed even with limited resources – all you need is good lighting and a good idea. Because videos,...

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