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5 Tips For Going Live On Instagram

5 Tips For Going Live On Instagram I am one of the millions of Instagram users that love Instagram live. It’s our first chance as followers to feel like close friends with our favorite thought leaders instead just fans. We get to see real personalities and on-the-fly reactions to engagement that is a breath of fresh air compared to scripts and plans. It’s because of this love that Instagram live...

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How to Leverage #GivingTuesdayNow

How to Leverage #GivingTuesdayNow The world has called out for help, and some of the most powerful leaders in the world are doing their best to answer that call. The worldwide pandemic of COVID-19 has affected everyone and everything in ways we haven’t seen in decades. While the consequences are felt everywhere, low-income communities have been hit the hardest. That is why support for nonprofit...

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The Changes in Ads We See During a Crisis

The Changes in Ads We See During a Crisis During a crisis, mindsets change, daily routines change, and privileges change. Everyday activities have to be canceled and normal purchasing patterns are out of wack. Business models in almost every industry are adapting to the changes, and companies are learning that many of the secondary values they add are now becoming much more important to their customers....

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How To Pivot Your Social Voice During a Crisis

How To Pivot Your Social Voice During a Crisis Sh*t happens. Whether it’s directly connected to your business or not, events, trends, and situations emerge that can affect the meaning behind the content you publish. We’ve seen it before with published content during times of war, 9/11, and the housing market crash. A social voice that would have been perfectly innocuous in a typical climate can...

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Implementing Your 2020 Marketing Campaign

Implementing Your 2020 Marketing Campaign There are many benefits of creating a marketing plan but just as important is turning that plan into marketing campaigns that work to drive revenue or achieve certain business marketing goals. To implement your marketing campaigns, you need a system and a strategy in place. Whether you are launching an email marketing campaign, a lead generation campaign,...

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Influencer Marketing for Niche Industries

Influencer Marketing for Niche Industries So you’re not in the ‘athleisure’ industry. Can you still use social influencers? For someone trying to break into the jewelry, athletic wear, cosmetics and travel industry, you don’t need to think too hard about how to fit influencers into your overall marketing strategy. But what about the insurance agencies, nonprofits, or other niche industries who...

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The Misleading Measurements of Media Platforms

The Misleading Measurements of Media Platforms There is a big difference between getting a message in front of someone’s face and getting the *right* message in front of someone’s face. This is the difference between being skipped over and re-engaging or gaining a new potential customer. How well your current content is being perceived? You might not be looking at the right metrics to answer that...

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Bad Social Ads Your Audience Doesn’t Want to See Anymore

Bad Social Ads Your Audience Doesn’t Want to See Anymore Our species can’t agree on much. We are constantly fighting over politics, religion, and whether milk goes before or after the cereal pour. But there is one topic that the general public bands together to unanimously agree on – an annoyance of bad social media ads. Every single one of us has at some point complained about how creepy, repetitive,...

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Facebook’s New Data-Deleting Tool and What It Means For Marketers

Facebook’s New Data-Deleting Tool and What It Means For Marketers From a company you accidentally clicked on months ago to sites you visit every day, these companies have your data to use and leverage. And when I say ‘these companies’, I also mean… us. If you are a marketer or even had a hand in marketing strategy, chances are you have benefitted from Facebook collecting customer data.   Late January...

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Creating a Great Nonprofit Social Toolkit

Creating a Great Nonprofit Social Toolkit Supporter-created content is one of the most heart-warming, validating things you can see as a nonprofit organization. Individuals taking your cause into their own hands can lead to awesome benefits for your org. But what if you have specific preferences for your public facing brand? It is extremely helpful to give your active supporters some helpful social...

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How to Improve Your Instagram Stories

How to Improve Your Instagram Stories If you put in effort, Instagram stories can be one of the most visually appealing channels of communication efforts out there. Instagram story ads offer freedom to use humor, emotion, facts, or whatever tone of voice you prefer. Here’s the catch: you have seconds to convey those messages before viewers lose interest. The average Instagram user watches dozens...

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How To Make Interactive Content as a Small Company

How To Make Interactive Content as a Small Company It’s no surprise that cutting-edge tech like artificial intelligence, virtual reality, and other exciting online experiences have been and still are on the rise. The broader theme behind these buzzword trends is that the content that is grabbing people’s attention is content that they can interact with.   Here’s the exciting part: because of the...

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