Skip to main content

Forget the [Marketing] Funnel

The funnel is changing. Consumer behavior has changed and therefore so has the buyer’s journey. Now, yes – we’ve known this for years and many savvy marketing directors have already adopted full-funnel marketing strategies. But with the rise of mobile-first we have even more insights to back the claim that we need to completely rethink the traditional marketing funnel...

Continue reading

Nonprofit Marketing: Why Peer-to-Peer Fundraising Still Works

What is peer-to-peer fundraising? Peer-to-peer fundraising is a type of crowdfunding, aka social fundraising. Unlike traditional crowdfunding, peer-to-peer (P2P) fundraising allows participants to raise money for a nonprofit using their own fundraising pages. It leverages existing supporters to fundraise on your organization’s behalf, making use of social networks to raise awareness...

Continue reading

Why Most of Your Facebook Followers Aren’t Going to Donate, and It’s Okay

A lot of people follow your nonprofit organization because they believe in your mission. Or they enjoy seeing some good in the world, and your feed delivers. Or they know someone touched by the work that you do, or they’re the aunt of the intern currently managing your profiles. The list goes on… The thing is, most of these answers don’t put these followers into the “want to give money” bucket....

Continue reading

Leveraging LinkedIn for B2B Marketing

Did you know that more than 50% of all business to business (B2B) social traffic comes from LinkedIn? And a whopping 80% of leads are from LinkedIn, too. Which makes sense when you consider that over 560 million professionals use the platform. LinkedIn is quickly pushing out other social platforms such as Facebook, Twitter, and Medium and proving it reigns supreme as a distribution channel, publishing...

Continue reading

Tools for Better Social Listening

Sometimes brands choose too broad an audience to try and market to. The more targeted your marketing personas, the easier your job as a marketer will be. If you can get as specific as possible with your personas – that describe your ideal customer – then your social marketing will be so much more effective. And social listening can help in this process because you want to really know...

Continue reading

Stay Relevant with these Instagram Strategies

Competition is rapidly increasing on the oh-so popular Instagram platform and it’s necessary for brands and influencers to stay abreast of the emerging marketing trends. This year will be a particularly exciting one for Instagrammers and brands will be capitalizing on Instagram marketing more than ever before. There are more techniques for promoting and selling your products or services,...

Continue reading

2018: A Year in Review

As we wrap up 2018, it’s nice to look back and see what highlights stood out in the past 12 months for our industry. What notable developments has the marketing and design field seen and how will that influence the year to come? The Shift of Google Google rebranded its ad lineup this summer, starting with Google AdWords. In case you missed it, the famed advertising service is now Google Ads....

Continue reading

Know Your Influencers [Infographic]

The internet is all about connecting people, right? As a digital marketer, you’ve got to do everything you can to reach potential customers or donors and your website cannot stand alone. Now, I’m sure, as you scroll through your social feeds you’ve seen how people with large followings are promoting products or brands. The #sponsored or #ad included on Instagram posts may have...

Continue reading

Thoughtful Tips on Facebook Advertising

There’s a tremendous amount to talk about when it comes to social advertising. And there’s a lot of information to dive into about Facebook advertising alone. We talk about the importance of visual identity and images on social quite a bit on the Dowitcher blog, so I’ll skip talking about the importance of the creative…for now. If you don’t think you need to advertise...

Continue reading

Your Guide to Using Hashtags in the New Year

Fact: an Instagram post with at least one hashtag averages 12.6% more engagement than a post without any hashtags. Why? Because hashtags are powerful. They help your social posts reach a target audience. They attract followers to your brand. They increase engagement. They help develop a recognizable brand image. Why #hashtags are important: There’s a lot of daily content on social and hashtags...

Continue reading

The Effects of Social Media on Ad Spend [Infographic]

Research shows that marketers today are investing more in social networks (like Instagram), video channels, and messaging apps (like Facebook Messenger) in an attempt to reach customers and prospects in the online arenas they frequent. HubSpot’s State of Inbound reports that 46% of teams have higher budgets in 2018 and a lot of that is going to social marketing! We know, for example, marketers...

Continue reading

How to Pick Better Images for Social

I’m sure you already use images across the various social platforms your brand is active on. But are you selecting the best images per platform? If you want to improve engagement on social you’ll have to think even more visually. And remember, not all social platforms have the same best practices when it comes to what is a successful image. Across the board, visual media performs better...

Continue reading