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The Resurgence of QR Codes

The Resurgence of QR Codes Do you recall how several years ago quick response (QR) codes were on everything? You know what I’m talking about: those square black and white symbols that you could scan using your Blackberry smartphone to learn more about a product? Then they kind of “died” and marketers moved on! That’s how it seems to go with many overhyped trends and technologies. But this marketing...

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Lobster: The New Comic Sans?

Lobster: The New Comic Sans? Lobster. We have all seen it. We have noticed it because Lobster is a beautiful font, with its neat details, strong personality, and a large number of ligatures, carefully designed by Pablo Impallari. The font was created in 2010 and introduced to the Google font library. It started popping up on websites, on packaging, in logos and ads. No one could resist it— just...

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Leveraging LinkedIn for Nonprofits

Leveraging LinkedIn for Nonprofits LinkedIn, the world’s largest professional network on the internet. You may use it to search for jobs, connect with professionals, or check in on friends’ job statuses. But are you utilizing LinkedIn for your nonprofit organization? Coming straight from the LinkedIn for Nonprofit page itself, LinkedIn can power your nonprofit in the following ways.   Hire – Find...

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7 Key Website Metrics to Track in 2022

7 Key Website Metrics to Track in 2022 Your organization relies on your website. You take into consideration functionality, appearance, coding integrity, all to create a user-friendly website. With all of the metrics available to track, what key stats should you pay attention to in 2022? We’re here to tell you 7 key metrics you should be tracking in the upcoming year.   Traffic Sources Where are...

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How to use Reddit for Marketing

How to use Reddit for Marketing What is Reddit?   Reddit is a popular online platform that functions as a social news aggregation, discussion, and community forum. Users, also known as “Redditors,” can submit links, images, and text posts to themed communities called “subreddits.” These subreddits cover various topics, including news, entertainment, technology, sports, and...

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How your brand can establish a presence on TikTok

How your brand can establish a presence on TikTok In 2018, TikTok launched and quickly attracted millions of creative, young individuals and has shown no signs of slowing down since then. TikTok makes it easy for anyone to go viral – whether it be a cute puppy or a mom showcasing her best dance moves, there’s content on the app for everyone. If you are interested in changing your social media strategy,...

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What is Intent Data and How It Identifies New Customers

What is Intent Data and How It Identifies New Customers When someone asks you what you hope people do when they visit your website, you probably say purchase your goods or services.    But, what about the steps leading up to purchase?   The common steps potential customers take before they commit to a purpose are valuable to track, analyze, and improve your strategy. This information you can leverage...

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Will Social Dislike Buttons Be the Answer?

Will Social Dislike Buttons Be the Answer? What started as a place to share birthday wishes and reconnect with old college friends has become oh-so-much more. Now, many people rely on social media to gather new information on current hot topics, see up-to-date information on unraveling events, and essentially stay in touch with the rest of the world.   Social media has started movements, impacted...

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Try 5 Things in 2021 to Improve Your Marketing Strategy

Try 5 Things in 2021 to Improve Your Marketing Strategy Before 2020, writing a “trends for the next year” blog post didn’t feel too difficult. Now, it feels a bit naive to throw any predictions out there. If 2020 taught us anything, it is that the main trend you should act on is to expect the unexpected.    Last year, the parameters of what’s considered acceptable in your outreach felt like they...

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2021 Digital Marketing Trends to Watch

2021 Digital Marketing Trends to Watch It’s that time of year again. Time to pull out our crystal balls, tarot cards, and magic 8 balls to peek into the future and identify the important marketing trends to watch in 2021.   While we write about marketing trend predictions every year, we (and everyone else who does this) have been humbled by 2020 enough to say “who are we to tell you what the future...

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The Best Feel-Good Marketing Campaigns of 2020

The Best Feel-Good Marketing Campaigns of 2020 2020 was a lot. A lot of confusion, a lot of stress, and a lot of loss. But weaving in between all of the negative were some pretty powerful positives. That same pattern can be found in the ad campaigns we’ve seen throughout the year. Some companies took the time and the large tone pivot to lie low, play it safe, and recuperate. Others tried to play...

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Will Microsoft Digital Marketing Center Be Your Next Marketing Hub?

Will Microsoft Digital Marketing Center Be Your Next Marketing Hub? There is no shortage of marketing software companies out there.   With every new platform you take on, there are new user flows, processes, strategies, and mindsets to master before you can take full advantage of the platform and grow your business.    But what if a company you’ve been familiar with since the birth of the internet offered...

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