Microsites and Landing Pages: Which is right for you?

Microsites and landing pages are used to promote specific campaigns related to a particular product or service. Before we jump into why you might want one over the other, here’s a quick rundown on what a landing page and microsite are. Landing page vs. microsite Some folks consider landing pages and microsites as interchangeable, but that’s likely because they aren’t fully aware...

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What to Consider Before Switching Agencies

Relationships can be complicated, and the relationship with your agency is no different. Maybe things started off great. You were both excited, ready to excel together in whatever you approached. But the situation has changed. You’re not getting what you need, and it’s time to evaluate making a change. But where do you start, and how do you know if now is the right time? Here are a few questions...

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Quickly Lose Extra Website Weight

Website obesity. It’s a real problem, folks, and it’s getting worse. When it comes to web page weight it goes to reason that size matters. The smaller the file size of a page, the faster it will load, right? Right! Page bloat (aka page weight or page size) refers to the total size of a specific web page. This includes HTML documents, style sheets, imagers, scripts, and more. Seven years...

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Building a Better Contact Form

Contact forms are basically everywhere on the internet; they can be for anything: user log ins, email newsletter sign-ups, requests for quotes, customer support inquiries, payment forms – you name it. They give website visitors and prospective buyers an easy way to reach someone at your company. And they’re great for you, too. If you put your email address out there you runs the risk...

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Building An Online Newsroom

It goes by many names…”online newsroom,” “media page,” “press releases,” “digital newsroom”…but whatever you call it, the digital section of a website where you share PR items needs to be useful and pretty. Are you curious about what’s needed for creating a successful online newsroom? Well, then, this one’s for you! Online...

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How To Thoroughly Vet Website Themes

Selecting a website theme can, to say the least, be an overwhelming process. I mean, there are literally thousands of free and paid options available! Choosing a theme that best reflects your brand and provides a great user experience (UX) can be a challenging task but it is such an important decision. Out-of-the-box, pre-built themes used to be clunky and have next to no search engine optimization...

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10 UI Design Must-Haves

10 UI Design Must-Haves User interface (UI) designers and website developers know how crucial good design is. No user is going to engage with a website or app that isn’t accessible and aesthetically-pleasing. Don’t get hung up on just the aesthetics, though. There’s a lot to consider when designing or redesigning a website. If you want your website to accomplish your goals, think beyond how your...

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The Lowdown on Customization and Personalization

Customization and personalization have the same main end goal: to create an experience tailored to a user’s interests. However, they have different ways of reaching that goal. Customization Definition Firstly, customization gives control to the user. A system enables users to customize and edit the experience to meet their specific needs and changing preferences.That could include layout...

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Attract, Engage, Delight Customers Online with these Steps to Successful Inbound Marketing

It’s been four years since we last posted a blog on what successful inbound marketing looks like and, well, a lot has changed in the digital marketing landscape since then. The basic tenants of inbound are still there but inbound continues to evolve. Inbound marketing is widely considered the best strategy choice for B2B or B2C companies because it is consumer driven, content rich, timely,...

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Back to Basics: Web Hosting

Typically, when creating a website, a lot of questions pop up. One of the questions we often begin by asking clients who are looking for a new website is “Do you have your current web hosting information?” We’ll need that down the line and we like to ask early so that people have time to do a little digging if they don’t have the information easily accessible…or if...

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How to Refresh your Landing Pages for Higher Results

Are your landing pages not converting as well as you’d like them to? Higher conversion rates equate to more customers and more customers mean more potential for profit so high converting landing pages are incredibly beneficial for businesses. You can easily improve your underperforming landing page by fixing certain flaws. Here are six tips to help refresh your landing pages and increase...

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The ABCs of A/B Testing

You may have read the phrase “A/B testing” numerous times before and simply glossed over it. Or perhaps it’s a strategy that you implement on a daily basis. Either way, it never hurts to have a refresher course on the basic fundamentals. What is A/B Testing? A/B testing (also known as split testing) is beneficial for marketing and design decisions. It is a method of comparing...

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