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Cool Tool: The Beginner’s Guide to Social Media

I get the feeling I repeat myself a lot on this blog when it comes to social media: what it is, why it’s vital to your business, how to get started, and how to keep going.

And I do repeat myself, but that’s because I care! Social media isn’t the be-all and end-all of a business, but these days it’s an extremely important component — think of it as a leg supporting a table. It’s a topic that deserves a lot of discussion and attention.

Trouble is, the writing I’ve done about social media is scattered over several posts and several years. I’ve often thought how nice it would be to have everything collected in one place as a sort of step-by-step resource, but I just haven’t had time to organize and make it happen.

That’s why I was excited when I found The Beginner’s Guide to Social Media on Moz. This comprehensive guide walks you through everything you need to convince you of the value of social media, engage in best practices, measure metrics and ROI (Return On Investment), and get started with the top social media platforms.


Great tips are included in the guide, such as these recommendations for building a reputation from the Best Practices section:

How to earn familiarity, trust, and likeability in your community:

  • Show up
  • Be off-topic
  • Be human
  • Add value
  • Don’t be exclusionary
  • Practice etiquette
  • Be aware of current events

There are 12 chapters you can read straight through or skip around as needed:

  • Introduction
  • The Value of Social Media
  • Social Media Best Practices
  • Social Media Metrics and ROI
  • Find the Right Network for You
  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • YouTube and Pinterest
  • Blogging
  • Social Doesn’t Stop There

Even if you consider yourself an old pro at social, this guide is worth a look.

What are your go-to resources for social media? Let me know in the comments below.

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