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Holiday Marketing Tactics 2017

The holidays are here! Are you ready? If you’re a fellow marketer, they’ve probably already been on your mind for months. This time of year still manages to sneak up on a lot of us, though.

I found this fun infographic from MDG Advertising I thought I’d share. It’s titled, “10 Essential Holiday Marketing Tactics for 2017.” It’s not too late to implement a few of them, as 38% of shoppers don’t finish their holiday shopping until early December. Twenty-four percent of us are last-minute shoppers and won’t finish our shopping until December 24th! So there’s still time to create marketing messages that stand out.

Here are a few of my favorite points from the infographic:

  • Shoppers use a variety of channels to find inspiration and make purchases.
  • Marketers should consider messaging carefully, as generic holiday-themed emails actually perform worse than non-themed emails.
  • There are incentives beyond just discounts marketers can offer to consumers.
  • Mobile holiday sales are expected to jump by 38% this holiday season.

Read through the below infographic and let me know which holiday marketing tactics you are employing this year!

Click here to download the complete guide to timing your holiday campaigns.


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