A common saying applies to holiday marketing: the early bird catches the worm. You’re already behind the competition if you wait until the fall to kickstart your holiday marketing strategy. We’ve all experienced the pre-holiday rush that quickly becomes a frantic blur, and January is upon us before we know it. Don’t let that happen this year! The end of the year
Why start early, you may wonder? Consider the abundance of major end-of-year events that demand your attention:
These events happen
By June or July, you’ll have enough data to understand your business’s performance comprehensively. Take a close look at your numbers and analyze the trends. Have you been experiencing consistent slowness, or have you been operating at maximum capacity? Identify which offerings are flying off the shelves and which need a boost. This evaluation will help you set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for the end of the year and provide you with ample time to devise a plan to achieve them.
Whether you sell products or services, identifying your holidayis essential. Is there a particular item or service you want to promote as “the gift of the year”? Alternatively, do you have offering this year that your customers need to be aware of but would love to have on their wish lists? By prioritizing what you want to focus on, you can tailor your campaign messaging, create enticing offers, and develop a comprehensive holiday marketing with your target audience.
While it may not be practical to dedicate a significant portion of your marketing efforts to every holiday on the calendar, ignoring them altogether would be a missed opportunity. To avoid scrambling at the last minute, list all potential holiday opportunities. Consider the ones that hold the most meaning or relevance for your company. Once you’ve narrowed your choices, devise a strategy incorporating these events. By doing so, you’ll ensure that you only skip the opportunities you decided not to pursue in the first place.
If you anticipate needing help from vendors, contractors, or freelancers, it’s crucial to reserve their support as early as possible. By doing so, you’ll have a broader range of options, ample time to discuss contract details, and
Black Friday sales in 2022 reached $9.12 billion, while Cyber Monday sales hit $11.3 billion.
The holidays are a joyous and lucrative time of year, but only if you’re prepared. By starting your holiday marketing strategy during the summer, you can stay ahead of the game and maximize your success. If you need assistance checking off tasks on your holiday marketing list, our team is here to provide early-bird support. Don’t delay—contact us today and ensure your holiday marketing campaign delivers results.