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How to Get the Most Out of Your LinkedIn Company Page

With well-designed graphics and high engagement, Adobe is an excellent example of a successful LinkedIn company page.

So, we need to talk about your company page on LinkedIn.

You do have one, right?

Nevermind that. I’m just going to assume that the first thing you did when LinkedIn rolled out newly-designed company pages to everyone at the beginning of October was set yours up. The second thing I’m going to assume is that it still needs some help.

LinkedIn company pages are pretty useful, and they’re pretty deep in terms of benefits and options — so deep, in fact, that it’s easy to miss some stuff.

To that end, I’ve put together a list of tips on how to get the most out of your LinkedIn company page:

Create clever covers and beautiful banners. The company pages have dedicated areas for images — use them wisely! Well-designed covers and banners will promote your brand and cement your professional reputation.

Keep a bit of “About” at the top. Mitigate the fact that the “About” section appears at the bottom of the Home tab by including some text like your company tagline, slogan, or a values statement right there in your cover image.

Fill out the Products tab thoroughly. Don’t stop at just a few! One of the main benefits of listing all of your products is that individual LinkedIn users can recommend and share each one, which promotes engagement.

Spotlight your primary product. The first product listed on your Product tab is the one that appears in the sidebar of your Home tab. Take advantage of this feature to promote your best item!

Add analytics. Analytics are a great way to measure your LinkedIn success. You can track pages views and visitors for your tabs, and compare your company against others.

Pay special attention to your Specialties. Don’t skip the Specialties section when filling out your company profile. It’s this section that will help you get found on LinkedIn searches, so use keywords relevant to your company here.

Get social. Add a LinkedIn follow button to your website and blog, and cross-promote your LinkedIn page on your other social media streams such as Twitter or Facebook.

Shine at status updates. The rules are the same here as they are on other social media streams. Don’t spam! Post useful, original content that people will want to like, share, and comment on.

Follow your competitors. What better way to keep track of your competitors’ new updates, product launches, and job postings than to follow them? It’s a front-row view on which direction your competitors are going, and how well they’re doing.

Make sure your employees’ LinkedIn profiles are active and 100% complete. If your employees don’t look like they’re engaged, well, then you won’t, either. Present a unified front!

Build your recommendations. How? Ask. Nicely, of course! Reach out via email newsletter or social media campaign to clients, partners, and vendors and ask if they’ll consider recommending your products. If you get proper permission, you can even use their recommendations on your website or blog as additional testimonials.

Participate in groups. Find relevant groups and join in the discussions. Treat them like opportunities to learn and make connections — and boost your reputation in the process.

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