It was important to us to place the trolley solidly within the city of Laguna Beach. We worked with the city’s team to get photos in front of key landmarks that could be used in materials and allow for variation.
We further refined the color palette and fonts, and created variations for different materials. For signage, we tested size, placement on the street, and location of dynamic QR codes for visitors to get more information and download the trolley app.
We then moved into designing maps with the new fonts and color palette, including larger maps for the transit center and variations for hand-held materials and folded maps. We used those branded assets to create additional promotional materials.