Rebranding is often a huge, dreaded task. But if your organization has outgrown its identity and needs to modernize, then it’s time for some level of rebranding. Plus, I’m here to tell you once and for all that rebranding doesn’t have to be painful. In fact, building a brand and a whole new identity should be fun! But when, why, and how do we do this? Keep reading for a few rebranding considerations to kick off the process.