It might be the right time for a change in brand identity. New year, new you, right? There are a whole host of reasons why brands might want a fresh new look and feel. What’s most important for a successful rebranding is that you approach it correctly.

The first step is to get clear on what a brand actually is. Spoiler, it’s not just your logo! A brand is the sum of all messages, interactions, and experiences a customer has with your people, your services, and yes, your products. A brand’s look, feel, and message should all tell one story. That means your logo, tagline, typography, and design need to be aligned.